Cost per Activated Lead

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Cost per Activated Lead?

Cost per Activated Lead measures the costs involved in generating one activated lead. An activated lead is a potential customer who demonstrates intention to purchase your product.

Cost per Activated Lead Formula

ƒ Sum(Total Cost of Generating Leads) / Count(Activated Leads)

How to calculate Cost per Activated Lead

If you spend a total of $10,000 on marketing and advertising which generates 1,000 activated leads, your Cost per Activated Lead is $10,000 / 1,000 which is $10.

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How to visualize Cost per Activated Lead?

It can be helpful to segment your Cost per Activated Lead by lead source. This way, you can analyze the best sources for high quality leads. A pie chart segmented by lead economic region, or a bar chart segmented by lead source would be the best ways to visualize this metric. Alternatively, you can opt to use a simple summary chart to compare the current value to a previous period, to measure sales and marketing efficiency.

Cost per Activated Lead visualization examples

Cost per Activated Lead

Bar Chart

Here's an example of how to visualize your Cost per Activated Lead data in a bar chart to observe segmented data.

Cost per Activated Lead

Pie Chart

Here's an example of how to visualize your Cost per Activated Lead data in a pie chart to identify the most prominent segment.

Cost per Activated Lead


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vs previous period

Summary Chart

Here's an example of how to visualize your current Cost per Activated Lead data in comparison to a previous time period or date range.
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Cost per Activated Lead


Measuring Cost per Activated Lead

More about Cost per Activated Lead

An activated lead, also known as Product Qualified Lead, performs certain actions that tag them as highly likely to purchase your product. This may include inviting others to your platform, sharing the results they’ve achieved with your products on social media, or visiting your app multiple times a week. Once you’ve identified the telltale signs of conversion to paying customers, you can classify all users who display these signs as activated leads.

Cost per Activated Lead lets you track how much money it is costing you to generate activated leads, typically summing up your total marketing spend. It is useful to know this information because not all leads are the same, and you ultimately want a higher percentage of activated leads who eventually turn into paying customers.

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