Followers

What are Followers?

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a key measure of popularity and can point to how well you are building a community around your brand.

Alternate names: Follower Count

How to calculate Followers?

ƒ Count(Followers)

More about this metric

Followers is a purely quantitative metric, and as such it's important to look at engagement metrics such as Likes, Comments, and Shares as well.

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