Sales Qualified Leads
What is Sales Qualified Leads?
A Sales Qualified Lead (SQL) is a prospect that meets certain conditions as defined by the sales process. SQLs are middle of the funnel, having been qualified first by marketing or a lead setting team, and are now ready to be moved to the next stage in the sales process.
Alternate names: Sales Accepted LeadsHow to calculate Sales Qualified Leads
More about this metric
Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) sit right at the intersection between the Marketing and Sales teams. Defining team responsibilities is easier when you have a good understanding of both MQLs and SQLs.
Keep in mind, at the point that Marketing hands over a Marketing Qualified Lead (MQL), that the lead has raised their hand, and is receptive to learning more, but is likely not yet ready to buy. When Sales takes over and engages, and further educates the prospect, they will typically designate the prospect as an SQL.
Once there is a stated need, a timeline, a budget, and the person has buying authority, an Opportunity might be created as part of the sales process.
How MQLs and SQLs are defined will vary for each company, but these general ideas will hold true.
Additional Sales Qualified Leads recommended resources
What's the difference between MQL and SQL, by Jenna PuckettTrack this metric
Use PowerMetrics, a free, self-serve analytics tool, to monitor your Sales Qualified Leads data.
HubSpot Sales Qualified Leads
Sales Qualified Leads (Custom data source)
Compare
Opportunities vs Sales Qualified LeadsMQL vs SQLDate created: Mar 22, 2019
Last updated: Nov 2, 2020
Metrics related to Sales Qualified Leads
Marketing Qualified Leads
A Marketing Qualified Lead (MQL) is a universal metric used by marketing teams to measure the qualit...
Leads
A Lead is an individual who has shown an interest in your product or service. Leads do not have to b...
Opportunities
Opportunities represents a qualified lead that indicates the potential for a deal. Regardless of a b...