Returning Customers
Track the total number of customers that keep coming back to your online store.
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Formula
(Repeat online customers/Total number of online customers)x100
Services
Role
C-Level, VP / DirectorOverview
How effective is your online store at drawing your customers back time and time again? The Returning Customers metric helps you track the percentage of your total visits are from repeat customers.
Formula
(Repeat online customers/Total number of online customers)x100
Reporting frequency
Monthly, Quarterly
Example of KPI target
65% returning customers
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
Percentage of returning customers on site
