Returning Customers

Track the total number of customers that keep coming back to your online store.

eCommerce KPI Examples | New vs Returning Customers


How effective is your online store at drawing your customers back time and time again? The Returning Customers metric helps you track the percentage of your total visits are from repeat customers.


(Repeat online customers/Total number of online customers)x100

Reporting frequency

Monthly, Quarterly

Example of KPI target

65% returning customers


Store Owner, Online Sales Manager, Marketing Manager


Percentage of returning customers on site

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