Percentage of Sales Growth Metric
Measures the amount of policy renewals and new policy sales over a set period of time.
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![Insurance KPI Example - Percentage of Sales Growth Metric](https://images.klipfolio.com/website/public/be4db9fa-be0a-4dec-8c0b-fd0db177b55d/Renewals Growth.png)
The Percentage of Sales Growth KPI measures the amount of policy renewals and new policy sales over a set period of time. The renewal ratio measures the number of insured clients that stay enrolled in a program after the initial coverage period expires. New policies include any clients purchasing coverage for the first time, or returning after an extended period.
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