Percentage of Sales Growth
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Formula
Renewals / Policies Sold
Services
Role
C-Level, VP / DirectorThe Percentage of Sales Growth KPI measures the amount of policy renewals and new policy sales over a set period of time. The renewal ratio measures the number of insured clients that stay enrolled in a program after the initial coverage period expires. New policies include any clients purchasing coverage for the first time, or returning after an extended period.
