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The Policy Sales Growth KPI measures how many new policies your organization has sold over a set period of time and compares that to a target value. This KPI is designed to provide you with a view of the big picture, and even if you use this insurance KPI to monitor a shorter time-frame, it's important to compare current values to historical norms. The policy sales growth can be defined based on the number of new clients, a measure of number of new policies sold, or a combination of the two. Use this insurance KPI to determine if you're hitting sales targets.