The Average Purchase Value KPI measures the average value of each purchase made by your customers and will often compare that to the average number of units per transaction. This KPI may vary greatly depending on the type of products and services you are selling. For instance, an auto dealer will have a high average purchase value but low units per transaction. It's also important to segment customers according to key demographics to better target your sales and marketing efforts.
Total Sales Revenue / Number of Customers or Transactions