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Formula

Revenue generated by marketing initiatives - Baseline sales

Services

FreshBooks Dashboard | Freshbooks logo Oracle Sales Cloud Dashboard | Oracle logo PipelineDeals Dashboard | PipelineDeals logo QuickBooks Dashboard | Quickbooks logo Salesforce Dashboard | Salesforce logo Shopify Dashboard | Shopify logo

Role

C-Level, VP / Director

The Incremental Sales KPI measures the amount of sales you've gained as a direct result of marketing and promotional activities. Every retailer uses promotions to generate interest and increase sales revenue, whether that's through social channels, direct mail or advertisements. By measuring the success and reach of each campaign, you can determine which campaigns need tweaking and which ones you should invest more time and money on.