Incremental Sales Metric

Measures the amount of sales you've gained as a direct result of marketing and promotional activities.

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The Incremental Sales KPI measures the amount of sales you've gained as a direct result of marketing and promotional activities. Every retailer uses promotions to generate interest and increase sales revenue, whether that's through social channels, direct mail or advertisements. By measuring the success and reach of each campaign, you can determine which campaigns need tweaking and which ones you should invest more time and money on.

Related Metrics & KPIs

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Sales per Square Foot

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Point of Purchase

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Cost of Goods Sold

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