KPIs & Metrics 101
Everything you need to know about KPIs to start your data driven journey
KPIs & Metrics 201
Real life business examples of KPIs and how to establish key business metrics
Revenue generated by marketing initiatives - Baseline sales
The Incremental Sales KPI measures the amount of sales you've gained as a direct result of marketing and promotional activities. Every retailer uses promotions to generate interest and increase sales revenue, whether that's through social channels, direct mail or advertisements. By measuring the success and reach of each campaign, you can determine which campaigns need tweaking and which ones you should invest more time and money on.