As a new product gets released, attention and demand for existing products decreases. The Cannibalization Rate of New Product Offering metric measures the impact on existing products post-launch for new products, and gives your team insight on how vulnerable their products are and their products are sticky enough to get customers to stick with them.
(Sales of the new product that cannibalized existing products/Sales of the new product)x100
Example of KPI target
35% cannibalization rate
Sales Manager, Project Development Manager
Ratio of the cannibalized sales volume