First Appointment-to-Sales Ratio Metric
Monitor the number of sales appointments that move onto the next stage in the sales funnel.
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![Sales KPI Example - First Appointment-to-Sales Ratio Metric](https://images.klipfolio.com/website/public/983e04fa-48a0-4fa7-909b-b5ba73c52f11/first-appt-to-sales-ratio.png)
Overview
While a high number of sales appointments is a great indicator of initial interest, a high ratio of prospects moving from the first stage to the second stage, the proposal stage, is a better indicator of actual intent to buy. Monitoring the First Appointment-to-Sales Ratio metrics helps you to understand how effective and persuasive your sales channel is.
Reporting frequency
Monthly
Example of KPI target
36% to next stage
Audience
Sales team
Variations
Percentage of first appointment to proposal ratio
Number of first appointment to proposal ratio
Related Metrics & KPIs
![](https://images.klipfolio.com/website/public/d71a55df-a7dc-4fe9-9eea-cc2904158b50/klips-gradient.png)