First Appointment-to-Sales Ratio

Monitor the number of sales appointments that move onto the next stage in the sales funnel.

Sales KPI Examples |  First Appointment-to-Sales Ratio


While a high number of sales appointments is a great indicator of initial interest, a high ratio of prospects moving from the first stage to the second stage, the proposal stage, is a better indicator of actual intent to buy. Monitoring the First Appointment-to-Sales Ratio metrics helps you to understand how effective and persuasive your sales channel is.


(Number of second-stage appointments made/Number of first appointments completed)x100

Reporting frequency


Example of KPI target

36% to next stage


Sales team


Percentage of first appointment to proposal ratio

Number of first appointment to proposal ratio