First Appointment-to-Sales Ratio Metric
Monitor the number of sales appointments that move onto the next stage in the sales funnel.
Track all your Sales KPIs in one place
Sign up for free and start making decisions for your business with confidence.
orSign up with your email
Free forever ● No credit card required
While a high number of sales appointments is a great indicator of initial interest, a high ratio of prospects moving from the first stage to the second stage, the proposal stage, is a better indicator of actual intent to buy. Monitoring the First Appointment-to-Sales Ratio metrics helps you to understand how effective and persuasive your sales channel is.
Example of KPI target
36% to next stage
Percentage of first appointment to proposal ratio
Number of first appointment to proposal ratio
Related Metrics & KPIs
Start tracking your metrics
Level up your analytics with a free forever PowerMetrics account