Potential Revenue in the Sales Pipeline
Measure the potential revenue that could be gained with the volume in the sales funnel.
Guide to Sales KPIs & Metrics
Sign up and get 5 minute Sales KPI lessons delivered to your inbox every day.
Formula
Average revenue from paying customers x Total number of potential customers in the sales pipeline
Services
Role
Manager, VP / DirectorOverview
While not every potential customer will convert into a paying customer, tracking the total amount of revenue that all potential customers in the pipeline could bring in helps your team realize the value of their pipeline.
Reporting frequency
Monthly
Example of KPI target
$18,650 potential revenue
Audience
CFO, Sales Manager
Variations
Potential revenue in the sales funnel
Revenue potential in the sales pipeline
