Sales KPIs & Sales Metrics | Potential Revenue in the Sales Pipeline

Potential Revenue in the Sales Pipeline

Measure the potential revenue that could be gained with the volume in the sales funnel.

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Formula

Average revenue from paying customers x Total number of potential customers in the sales pipeline

Services

HubSpot Dashboard | HubSpot logo Infusionsoft Dashboard | Infusionsoft Logo Pipedrive Dashboard | Pipedrive logo Salesforce Dashboard | Salesforce logo

Role

Manager, VP / Director

Overview

While not every potential customer will convert into a paying customer, tracking the total amount of revenue that all potential customers in the pipeline could bring in helps your team realize the value of their pipeline.

Reporting frequency

Monthly

Example of KPI target

$18,650 potential revenue

Audience

CFO, Sales Manager

Variations

Potential revenue in the sales funnel

Revenue potential in the sales pipeline