Potential Revenue in the Sales Pipeline Metric

Measure the potential revenue that could be gained with the volume in the sales funnel.

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Sales KPI Example - Potential Revenue in the Sales Pipeline Metric

Overview

While not every potential customer will convert into a paying customer, tracking the total amount of revenue that all potential customers in the pipeline could bring in helps your team realize the value of their pipeline.

Reporting frequency

Monthly

Example of KPI target

$18,650 potential revenue

Audience

CFO, Sales Manager

Variations

Potential revenue in the sales funnel

Revenue potential in the sales pipeline

Related Metrics & KPIs

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