Potential Revenue in the Sales Pipeline

Measure the potential revenue that could be gained with the volume in the sales funnel.

Sales KPI Examples | Potential Revenue in the Sales Pipeline


While not every potential customer will convert into a paying customer, tracking the total amount of revenue that all potential customers in the pipeline could bring in helps your team realize the value of their pipeline.


Average revenue from paying customers x Total number of potential customers in the sales pipeline

Reporting frequency


Example of KPI target

$18,650 potential revenue


CFO, Sales Manager


Potential revenue in the sales funnel

Revenue potential in the sales pipeline