Repurchases of Services Following Project Completion
Measure the impact of finishing a project has on a customer’s repurchasing behavior.
Guide to Sales KPIs & Metrics
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Formula
(Repurchases post project completion / Repurchases pre project completion) x 100
Services
Role
Analyst, Manager, VP / DirectorOverview
After a project is completed, users are inclined to do one of two things: continue their patronage with your business through another project or move onto other outside sources. Measuring the percentage of customers that return to your projects or products with the Repurchases of Services Following Project Completion metric helps you determine how effective your user experience is and if your offers are sticky.
Reporting frequency
Monthly
Example of KPI target
42% repurchases
Audience
Sales Manager, Sales Team
Variations
Increase in repurchases following the execution of the project
