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All your metrics in one marketing analytics reporting tool
The control you want, the marketing data you need
From our marketing team to yours
We understand the power of data-driven marketing. That’s why we've created this short video to showcase the dashboards that fuel our daily strategies. Discover how Klipfolio can help you visualize your campaigns, track performance, and make data-backed decisions.
Metrics for Marketing
Want to motivate your team and stay up to date on your data, but not sure which metrics to start with? Not to worry, we've compiled a list of the top, most common marketing KPIs (key performance indicators) our users have built using Klipfolio. If you are looking for more, check out our KPI Library:
- Marketing Qualified Leads (MQL): Identfy which leads are deemed to be more likely to convert into customers
- Funnel Conversion Rates: Measure the rate of which leads move through the marketing funnel
- Brand Awareness: Track how people are hearing about your brand on social media and search engines
- Customer Engagement: Monitor how your customers are interacting with your brand
- Return on Marketing Investment (ROI): Measure the ability of marketing campaigns to generate new revenue
- Customer Lifetime Value (CLV or LTV): Measure the amount of gross profit that is generated from a customer over the entire time they do business with a company
- Customer Acquisition Cost (CAC): Measure how much money it costs a company to gain a new customer
- New Leads Generated: Measure the number of new leads that have been added to your system
- Lead Conversion: Measure the amount of leads that are converted into sales
- Keyword Performance: Monitor how well your targetted keywords are performing and identify possible work to drive further traffic
- Click-Through Rate: Measure how often your site on an SERP prompts users to click and navigate to your page
- Web Traffic Sources: Understand which traffic sources are driving visitors to your website
- Organic Search Traffic: Make sure you are getting a steady stream of unique visitors from organic search
- Domain Authority: Determine the effectiveness of your link-building efforts by measuring the “trust” factor of your domain
- Social Traffic and Conversions: Measure how effective your social media efforts are at generating traffic and goal conversions
- Sessions by Device Type: Make sure you're optimizing your content in regards to the devices that people are using to reach your site
- Unique Visitors: Measure the total number of unique individuals that view your website
- Bounce Rate: Measure the number of visitors that arrive at your site and leave without navigating to any other of your pages