What is MQL Attribution?
With Steffen Hedebrandt, Co-Founder and CMO, Dreamdata
In today’s episode, Allan and Lauren talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, a B2B revenue attribution platform. They dive into the world of marketing qualified leads and attribution
What are the nuances of MQL attribution? Is MQL attribution a predictable metric? How do you track MQL attribution? What’s the difference between account based attribution and lead attribution? Is there a benchmark? (Check out Dreamdata’s benchmark report for more!) What other metrics provide context for MQL attribution?
Learn more about B2B attribution in this article.
For a different perspective on MQLs, check out Jon Taylor’s episode: What is an MQL?
If you love learning about metrics, you’ll love MetricHQ, Klipfolio’s online resource for all-things metrics and KPIs.
Metrics mentioned in this episode: