Goal Completion Rate

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Goal Completion Rate?

Goal Completion Rate is the count of the number of visitors who have completed all components of a goal, divided by the total number of visitors. A goal is considered complete only when a lead or customer completes all actions associated with the goal.

Goal Completion Rate Formula

ƒ Count(Visitors Who Have Completed a Goal) / Count(Total Visitors)

How to calculate Goal Completion Rate

An example of a goal is signing up for a trial. If 500 people visit your website and 100 people sign up for a trial, the Goal Completion Rate is 20%.

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How to visualize Goal Completion Rate?

A line chart can help you optimally visualize your Goal Completion Rate data by letting you see how this metric trends over time. You can then adjust your strategy to meet your goals.

Goal Completion Rate visualization example

Goal Completion Rate

Line Chart

Here's an example of how to visualize your Goal Completion Rate data in a line chart over time.
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Goal Completion Rate


Measuring Goal Completion Rate

More about Goal Completion Rate

Goal Completion Rate is an important metric to track because it gives an idea of the number of visitors who convert. It is usually tracked with digital marketing tools such as Google Analytics, but can also be tracked based on features such as customer ratings.

A high Goal Completion Rate can indicate that the website or other content is successful in engaging customers to the point of conversion. Lower Goal Completion Rate can be improved by increasing budget and focus on the goal that under-performs in comparison to other goals.

The difference between Goal Completion Rate and Goal Conversion Rate is that Goal Completion Rate indicates that the number of customers who have completed all the steps that make up a specific goal whereas Goal Conversion Rate is the count of goals that have been achieved. It can be said that Goal Completion is a subset of Goal Conversion.