Page Views (PV)
Date created: Jan 15, 2019 • Last updated: Feb 17, 2021
What is Page Views?
Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded.
Alternate names: Pageview, Page ImpressionFormula
ƒ Count(Page Views)
Page Views
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More about this metric
For advertising funded sites, Page Views is of particular interest, as ad impressions are frequently monetized. Although Page Views continues to be widely used as a core metric, its utility has been surpassed by related metrics that include a qualitative element, such as Users or Page Views Per User.