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Marketing

What are Page Views?

Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded.

For advertising funded sites, Page Views is of particular interest, as ad impressions are frequently monetized. Although Page Views continues to be widely used as a core metric, its utility has been surpassed by related metrics such as Users or Page Views Per User that include a qualitative element.

Alternate names: Pageview, Page Impression