SaaS Metrics and KPIs
Meticulous measurement of the SaaS metrics core to business growth
A SaaS (software as a service) business faces a unique set of challenges in growing their business and acquiring new customers. As a subscription based business, SaaS companies need to pay ultra close attention to metrics that show their ability to generate recurring revenue, retain customers, and to attract customers at a reasonable acquisition cost. These SaaS metrics and KPIs are common examples of the top metrics used by SaaS companies.
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“I loved the short straight-to-the-point emails about KPIs and dashboards. I read all of them and I even kept some for later. Loved all the examples.”
- Audrey Hardou, Strategic IT Procurement Manager, Air Canada
Net Monthly Recurring Revenue (MRR)
Learn more about Net Monthly Recurring Revenue (MRR)
Net Promoter Score (NPS)
Measure Customer Loyalty and Satisfaction with the Net Promoter Score (NPS) KPI
Learn more about Net Promoter Score (NPS)
MoM MRR Growth
Measure How Fast You’re Growing Monthly Recurring Revenue (MRR) with the MoM MRR Growth KPI
Learn more about MoM MRR Growth
Customer Acquisition Cost (CAC)
Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI
Learn more about Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV)
Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (LTV) KPI
Learn more about Customer Lifetime Value (LTV)
Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)
Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI
Learn more about Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)
Net Burn Rate
Manage your SaaS startup’s runway with the Net Burn KPI
Learn more about Net Burn Rate
Customer Lifetime Value (CLV or LTV)
Learn more about Customer Lifetime Value (CLV or LTV)
Monthly Recurring Revenue (MRR) Expansion Rate
Learn more about Monthly Recurring Revenue (MRR) Expansion Rate
Monthly Recurring Revenue (MRR)
Learn more about Monthly Recurring Revenue (MRR)
Customer Churn Rate
Learn more about Customer Churn Rate
Customer Retention Rate
Learn more about Customer Retention Rate