Meticulous measurement of the SaaS metrics core to business growth

A SaaS (software as a service) business faces a unique set of challenges in growing their business and acquiring new customers. As a subscription based business, SaaS companies need to pay ultra close attention to metrics that show their ability to generate recurring revenue, retain customers, and to attract customers at a reasonable acquisition cost. These SaaS metrics and KPIs are common examples of the top metrics used by SaaS companies.

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SaaS KPI Examples |  Quick Ratio

Quick Ratio

Measure Your SaaS Startups Growth with the Quick Ratio

Net Promoter Score (NPS) KPI

Net Promoter Score (NPS)

Measure Customer Loyalty and Satisfaction with the Net Promoter Score (NPS) KPI

MoM MRR Growth KPI

MoM MRR Growth

Measure How Fast You’re Growing Monthly Recurring Revenue (MRR) with the MoM MRR Growth KPI

Customer Acquisition Cost (CAC) KPI

Customer Acquisition Cost (CAC)

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

Customer Lifetime Value (LTV) KPI

Customer Lifetime Value (LTV)

Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (LTV) KPI

Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) KPI

Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

Burn Rate KPI Gauge

Net Burn Rate

Manage your SaaS startup’s runway with the Net Burn KPI

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Learn everything SaaS KPI-related in 5 minute daily lessons.

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