SaaS Metrics and KPIs
Meticulous measurement of the SaaS metrics core to business growth
A SaaS (software as a service) business faces a unique set of challenges in growing their business and acquiring new customers. As a subscription based business, SaaS companies need to pay ultra close attention to metrics that show their ability to generate recurring revenue, retain customers, and to attract customers at a reasonable acquisition cost. These SaaS metrics and KPIs are common examples of the top metrics used by SaaS companies.
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Net Promoter Score (NPS)
Measure Customer Loyalty and Satisfaction with the Net Promoter Score (NPS) KPI
MoM MRR Growth
Measure How Fast You’re Growing Monthly Recurring Revenue (MRR) with the MoM MRR Growth KPI
Customer Acquisition Cost (CAC)
Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI
Customer Lifetime Value (LTV)
Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (LTV) KPI
Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)
Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI
Sign up for our free SaaS email course.
Learn everything SaaS KPI-related in 5 minute daily lessons.
Receive all of the content you need to feel more confident reaching your business objectives, in bite-sized emails over the course of a week, while you enjoy your coffee!