SaaS Metrics & KPIs

SaaS Metrics & KPIs for modern teams

SaaS Metrics and KPIs

SaaS Metrics for founders and marketers

A SaaS (software as a service) business faces a unique set of challenges in growing their business and acquiring new customers. As a subscription based business, SaaS companies need to pay close attention to metrics that show their ability to generate recurring revenue, retain customers, and to attract customers at a reasonable acquisition cost. These SaaS metrics and KPIs are common examples of the top metrics used by SaaS companies.

SaaS Metrics | Net Monthly Recurring Revenue (MRR)

Net Monthly Recurring Revenue (MRR)

Net monthly recurring revenue refers to the monthly value of newly acquired accounts to your sales system and monthly added value to current accounts, minus the value lost from closed or reduced accounts.

SaaS KPI Examples |  Quick Ratio

Quick Ratio

Measure Your SaaS Startups Growth with the Quick Ratio

Net Promoter Score (NPS) KPI

Net Promoter Score (NPS)

Measure Customer Loyalty and Satisfaction with the Net Promoter Score (NPS) KPI

MoM MRR Growth KPI

MoM MRR Growth

Measure How Fast You’re Growing Monthly Recurring Revenue (MRR) with the MoM MRR Growth KPI

Customer Acquisition Cost (CAC) KPI

Customer Acquisition Cost (CAC)

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

Customer Lifetime Value (LTV) KPI

Customer Lifetime Value (LTV)

Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (LTV) KPI

Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) KPI

Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

Burn Rate KPI Gauge

Net Burn Rate

Manage your SaaS startup’s runway with the Net Burn KPI

SaaS Metrics | Customer Lifetime Value

Customer Lifetime Value (CLV or LTV)

Customer Lifetime Value (CLV or LTV) measures the amount of money a customer brings in over the entire time they do business with a company.

SaaS Metrics | Monthly Recurring Revenue Expansion Rate

Monthly Recurring Revenue (MRR) Expansion Rate

Measures the rate at which a subscription based business can expand its monthly recurring revenue by expanding revenue among current accounts (‘upselling’).

SaaS Metrics | Monthly Recurring Revenue

Monthly Recurring Revenue (MRR)

Measures the revenue a company is generating from its subscription accounts on a monthly basis.

SaaS Metrics | Customer Churn Rate

Customer Churn Rate

Measures the rate at which a subscription based company is losing its customers due to account cancellations or non-renewal of subscriptions

Customer Retention Rate

Measures the rate at which a subscription based company holds on to its customers.

SaaS Metrics | Viral Coefficient

Viral Coefficient

A measure of how quickly and how widely a marketing message spreads online.

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