Meticulous measurement of the SaaS metrics core to business growth

A SaaS (software as a service) business faces a unique set of challenges in growing their business and acquiring new customers. As a subscription based business, SaaS companies need to pay ultra close attention to metrics that show their ability to generate recurring revenue, retain customers, and to attract customers at a reasonable acquisition cost. These SaaS metrics and KPIs are common examples of the top metrics used by SaaS companies.

illustration SaaS KPI

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“I loved the short straight-to-the-point emails about KPIs and dashboards. I read all of them and I even kept some for later. Loved all the examples.”

- Audrey Hardou, Strategic IT Procurement Manager, Air Canada

SaaS Metrics | Net Monthly Recurring Revenue (MRR)

Net Monthly Recurring Revenue (MRR)

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SaaS KPI Examples |  Quick Ratio

Quick Ratio

Measure Your SaaS Startups Growth with the Quick Ratio

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Net Promoter Score (NPS) KPI

Net Promoter Score (NPS)

Measure Customer Loyalty and Satisfaction with the Net Promoter Score (NPS) KPI

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MoM MRR Growth KPI

MoM MRR Growth

Measure How Fast You’re Growing Monthly Recurring Revenue (MRR) with the MoM MRR Growth KPI

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Customer Acquisition Cost (CAC) KPI

Customer Acquisition Cost (CAC)

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

Learn more about Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV) KPI

Customer Lifetime Value (LTV)

Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (LTV) KPI

Learn more about Customer Lifetime Value (LTV)
Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) KPI

Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)

Measure Marketing and Sales Efficiency with the Customer Acquisition Cost (CAC) KPI

Learn more about Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC)
Burn Rate KPI Gauge

Net Burn Rate

Manage your SaaS startup’s runway with the Net Burn KPI

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SaaS Metrics | Customer Lifetime Value to Customer Acquisition Ratio

Track your LTV to CAC Ratio

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SaaS Metrics | Customer Lifetime Value

Customer Lifetime Value (CLV or LTV)

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SaaS Metrics | Monthly Recurring Revenue Expansion Rate

Monthly Recurring Revenue (MRR) Expansion Rate

Learn more about Monthly Recurring Revenue (MRR) Expansion Rate
SaaS Metrics | Monthly Recurring Revenue

Monthly Recurring Revenue (MRR)

Learn more about Monthly Recurring Revenue (MRR)