Sales KPIs & Sales Metrics | Sales Cycle Duration

Sales Cycle Duration

Measure the length of time between the initiation of the sales process to the final sale is completed.

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Time between primary sales step to final sale


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C-Level, VP / Director


The Sales Cycle Duration metric tracks the total time it takes for a sale to be completed, from initiation of sale to the final sale, to gain insight on the efficiency of processing sales.

Reporting frequency


Example of KPI target

5 hours


Sales Manager, Sales team


Sales cycle length

Length of sales cycle

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