The Ultimate Data Visualization Tool
Data visualization sounds great in theory. Who wouldn’t prefer to present their business metrics in visuals rather than raw numbers?
But in practice it can be a lot more complex.
Importing data can be tough if you’re working with the wrong tool.
Then actually using it to build visual charts and graphs that make sense can be next to impossible.
Data visualization doesn’t need to be messy though.
Klipfolio’s dashboard solution makes every part of the data visualization process simple. Easily import your data. Then use our dashboard tool to build a variety of beautiful data visualizations.
With Klipfolio, it’s that simple.
What is data visualization?
We’ve all dealt with raw numbers, right?
If you have, then you know they’re not fun.
Raw numbers are difficult to understand. Raw numbers are time-consuming. Raw numbers are boring.
Thankfully, though, raw numbers aren’t your only option for presenting an overview of your data.
Data visualization software is the process of turning raw numbers into graphs, maps and other types of visualization that reveal trends, provide analysis and predict outcomes for all kinds of projects.
Why a dashboard is the ideal tool for data visualization
A business intelligence dashboard is a must-have for businesses today for multiple reasons:
- It helps you keep tabs on key metrics.
- It integrates all your data sets and data sources into one place for data exploration.
- It provides an at-a-glance view of how your business is performing for decision makers.
- It puts your team on the same page regarding their performance.
But one of the most overlooked benefits is the power to visualize data in an intuitive way.
Dashboards are a powerful tool for displaying your data visually. With the right web based program you can create easy-to-read graphs, charts and maps that demonstrate your business’s performance against the metrics that matter most to your business. No matter how simple or complex your data is. From beginners new to data analysis to advanced number crunchers, people of all skill levels have full opportunity to visualize their data with Klipfolio.
How Klipfolio’s data analytics tool can help you
Klipfolio offers huge advantages as a data visualization tool.
Visual analytics at your fingertips
Interact directly with your data using visual data discovery. Instantly spot trends, small and large, and figure out how your business is performing. Compare this month to last month or the same period last year with a single click. Use filters, segments and automatic trend lines.
Simple to use visualizations
You don’t need to be an art major to build beautiful data visualizations in Klipfolio.
We offer a library of pre-built visualization templates and content that help you map out your masterpiece. Get up and running in no time.
- Charts and graphs
- Bar charts
- Line charts
- Pie charts
Easily customize visualizations
Some data visualization tools make it difficult to fix the little details.
But often with visualization, the details make the difference between good and great.
With Klipfolio you can easily change the colour of a bar chart or fix how your date is shown.
These are the small customizations that will take you from a mediocre visualization to something that will draw attention. This sets you apart and will get your team talking data language.
Do you want to go deeper with your data? We provide the learning tools you need to execute complex formulas to solve challenging data problems.
Build visualizations using easily importable data
All the best data visualizations in the world are useless if they don’t accurately reflect your data.
Klipfolio’s tool is understandable, making it straightforward to pull in what you need.
We offer integrations with social media tools like Twitter and Facebook, CRMs like Salesforce and analytics tools like Google Analytics.
Quickly grab your data using our Connector Gallery and start building!Browse the 100+ services you can connect to
All the other benefits of using a dashboard
Dashboards are great tools for more than just data visualization.
They offer users:
- Real-time updates
- An assurance that everyone on your team is looking at the same data
- At-a-glance update on key performance metrics
- The ability to be transparent, creating an open, data-informed workspace
Present your data in a variety of formats
Your data visualizations don’t just need to live in an Excel spreadsheet.
Klipfolio allows you to present your information however you’d like, from a high-level overview to diving into the nitty-gritty details.
Send your reports in PDF format or as a hyperlink that users can access and view online.
Klipfolio also offers integrations with a variety of mobile and tablet devices.
Or, if you really want to demonstrate your commitment to visualization, put your key metrics on a TV dashboard in your office.
Don’t know anything – at all – about data visualization?
Our pre-built dashboards are the tool for you.
All you need to do is choose the dashboard you want from our list of examples in the the Dashboard Gallery and plug in your data.
That’s it! You’re up and running.
Trusted by thousands of game changers in over 80 countries
"We love the visuals that Klipfolio adds to our data! Our marketing team is full of visual learners, and it makes it so much easier to digest the data we get from our consumer emails."
Liz Bazner, Digital Manager, A&W Restaurants, Inc.
How data visualization can help you
Data visualization is all about giving you the tools to make better business decisions. How?
Half of the battle with reporting on your organization’s key metrics is getting your audience’s attention.
The other half? Getting them to take action.
Data visualization helps build engagement on both fronts.
A series of coloured graphs, maps and charts is more engaging than black-and-white numbers on a spreadsheet.
It’s the best way to grab the attention of your audience and then draw their attention to the key takeaways.
Visualization makes it easier to see trends and predict outcomes.
You can easily compare your performance to past years and months. You can show how different platforms – such as Twitter and Facebook – are performing against one another. You can reveal which areas are underperforming.
Looking at a series of numbers forces you – the “reader” – to do the work.
Proper data visualization, though, does the work for you.
It’s easy to get the information you need from your data when it’s presented in visual form. You can see, at a glance, what’s worked and what hasn’t.
Add in some performance metrics and all of a sudden you have a quick portrait of your company’s performance.
Why data visualization is better
Why, exactly, is data visualization better than just looking at a series of numbers?
Data visualization software will help you...
Tell a data story
Raw numbers don’t help you tell a story.
Visualizing your raw numbers does.
Storytelling is all about showing, not telling. And that’s what data visualization does.
With the right graph you can show a company that’s eclipsing its goals. Or maybe you need a bar chart to show a department why it’s failing to meet its targets.
Either way data visualization should be a key part of your storytelling arsenal – whether it’s to clients, employees or your boss.
Track your performance against key metrics
Keep tracking of your performance metrics can be difficult.
Comparing your actual performance against those metrics is even tougher.
Data visualization tools help ensure both remain top of mind. If you set up your visualizations properly, you should be able to tell immediately what your targets are and how you’re performing against them.
Looking at your numbers is one thing. Seeing how they compare with one another?
A whole other ballgame entirely.
Data visualization allows you to easily see trends and track performance indicators that will help you make better business decisions.
For example: A properly configured bar/line chart that shows the number of blog posts and revenue you brought in. This will help you identify the ideal number of posts you should be putting on your site each month.
Compare performance using numbers
Visualization brings out relationships you didn’t know exist into your business processes.
For example: Let’s say your company has traditionally loved Facebook ads. You’ve found them to be a key driver of revenue and overall offer a good return on investment.
But since you’re a data-driven organization, you nevertheless keep close tabs on how the campaign performs on a weekly basis.
With a visualization, you could quickly show your return on investment for Facebook with other ad platforms your organization uses.
A bar chart might show changes in trends that could demonstrate a better ROI for tools such as AdWords.
If so, an alteration in your budget shouldn’t be too far behind. Why not get started?
Not sure which type of data visualization you should use, check out this What is Data Visualization resource guide!