Organic Search

What is Organic Search?

Organic Search traffic is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by search engine optimization (SEO) efforts.
Alternate names: Organic Traffic, Organic Visits

How to calculate Organic Search

ƒ Count(Visits from Organic Search)

Favourable trend

Up is positive

Level of complexity

Beginner

Date created: Jan 15, 2019

Latest update: May 07, 2019

Tell me more about this metric

With Google Analytics, an extensive list of popular search engines is recognized (and it's possible to edit this list), and the resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines are attributed to Referral Traffic.

In addition to Organic, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.

What do others say?

Read more here from Google on how they define Organic Search Traffic

Metrics related to Organic Search