Organic Search
What is Organic Search?
Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.
Alternate names: Organic Traffic, Organic VisitsHow to calculate Organic Search
More about this metric
Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.
In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.
Additional Organic Search recommended resources
Read more here from Google on how they define Organic Search TrafficTrack this metric
Create a custom metric in PowerMetrics, a free, self-serve analytics tool, to track Organic Search and related metrics that matter to you most.
Date created: Jan 15, 2019
Last updated: Sep 27, 2019
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