Organic Search

Date created: Jan 15, 2019  •   Last updated: Sep 27, 2019

What is Organic Search?

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Alternate names: Organic Traffic, Organic Visits


ƒ Count(Visits from Organic Search)

Organic Search

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More about this metric

Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.

In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.

Recommended resources related to Organic Search

Read more here from Google on how they define Organic Search Traffic