Organic Search

Use Klipfolio to get your Organic Search data instantly connected from popular services or by using your own data.

What is Organic Search?

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Alternate names: Organic Traffic, Organic Visits

How to calculate Organic Search

ƒ Count(Visits from Organic Search)

More about this metric

Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.

In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.

Additional Organic Search recommended resources

Read more here from Google on how they define Organic Search Traffic


Track all of your business metrics using Klipfolio

Reach a whole new level of data-driven decision making. Learn more