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1871

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50.34

vs previous period

Organic Search

Date created: Jan 15, 2019  •   Last updated: Feb 25, 2022

What is Organic Search?

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Alternate names: Organic Traffic, Organic Visits

Organic Search Formula

ƒ Count(Visits from Organic Search)

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Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data.

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How to visualize Organic Search?

Use a summary chart to visualize your Organic Search data and compare it to a previous time period.

Organic Search visualization example

klipfolio image

Organic Search

1871

arrow-right icon

50.34

vs previous period

Summary Chart

Here's an example of how to visualize your current Organic Search data in comparison to a previous time period or date range.
arrow-right icon
arrow-right icon

Organic Search

1870.87

arrow-right icon

50.34

vs previous period

Summary Chart

Here's an example of how to visualize your current Organic Search data in comparison to a previous time period or date range.

More about Organic Search

Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.

In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.

Recommended resources related to Organic Search

Read more here from Google on how they define Organic Search Traffic