Date created: Jan 15, 2019 • Last updated: Feb 25, 2022
What is Organic Search?
Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.Alternate names: Organic Traffic, Organic Visits
Organic Search Formula
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How to visualize Organic Search?
Use a summary chart to visualize your Organic Search data and compare it to a previous time period.
Organic Search visualization example
vs previous period
Summary ChartHere's an example of how to visualize your current Organic Search data in comparison to a previous time period or date range.
More about Organic Search
Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.
In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.