How Flight Network Boosted Operational Efficiency Through Real-Time Data with Klipfolio Klips

Flight Network is one of Canada’s largest online travel agencies, offering flights, hotels, vacation packages, and travel deals to customers around the globe. Established in 2005 and headquartered in Ontario, the company has grown to serve millions of travellers across North America, Europe, Australia, and New Zealand. With over 350 employees and teams across multiple countries, Flight Network operates in a fast-paced, data-driven environment where quick, informed decision-making is crucial.

To support its global reach, the company relies on a network of regional teams to manage performance across marketing, sales, and technology. But as operations expanded, performance data became increasingly fragmented. Important KPIs were scattered across platforms, siloed between teams, and often difficult to access. This made it harder to coordinate efforts, track KPIs consistently, and respond to changes.

A key figure in this effort is Travis Baxter, Flight Network’s Senior Manager of Analytics, who saw these issues firsthand.

“Data lived with only five people in the company, and they were constantly getting queries from other people in the company about the data. How many visits to our website? How many bookings were we receiving? Through which channels? How much revenue?”

As the company scaled, this manual reporting process became a major roadblock; reports were delayed, KPIs were inconsistent across teams, and visibility was fragmented. Flight Network needed a scalable, real-time reporting solution that could democratize access to data. That’s where Klipfolio Klips came in.

Giving teams direct access to data

Before Klipfolio, only a handful of people at Flight Network had access to its data. If a team needed information, they had to request it through email or Slack. The process created a lot of delays and made the analytics team a bottleneck.

Klipfolio Klips changed that

With Klips dashboards, teams could access the metrics they needed, when they needed them. Dashboards were customized for different roles and updated in real-time. This gave everyone the ability to monitor performance independently, without relying on data gatekeepers or spreadsheets.

“With Klipfolio, the real-time data is now on a large screen in a central location in our main office, and everyone can see what’s going on. This has reduced the number of queries our analytics people get, allowing them to focus on their jobs: analyzing the data.”

Flight Network’s global footprint also meant their marketing and sales teams had different priorities depending on the region. Klips’ cloud-based dashboards gave these global teams the ability to monitor their KPIs without support from the analytics department.

Here are some examples of the dashboards they built:

• Marketing teams tracked ad spend, campaign performance, A/B test results, and social media engagement.

• Sales teams monitored booking volume, conversion rates, and revenue across different regions.

• IT and product teams kept an eye on site load times, uptime, and technical issues affecting user experience.

Most dashboards also displayed broader KPIs, including:

• Website traffic and conversion trends
• Performance by channel and lead source
• Real-time comparisons (daily, weekly, monthly) 
• Cross-region performance benchmarks

By making these dashboards visible to everyone, Flight Network created a shared understanding of performance. This flexibility allowed the company to scale its reporting in a way that was flexible, consistent, and easy to manage.

Faster reporting and leaner workflows

What used to take hours of compiling reports and back-and-forth clarification was now fully automated. Klips’ real-time dashboard eliminated manual reporting and drastically reduced the need for ad-hoc data pulls. Now, instead of chasing down numbers, teams could focus on responding to what the data was showing.

For example, if a campaign was underperforming, the marketing department could spot it that same day and make immediate adjustments without waiting for end-of-week reports.

Real-time problem detection

One unexpected but impactful benefit of Klipfolio Klips was its ability to detect operational issues as they happened. This real-time responsiveness helped maintain steady performance and minimize service disruptions.

“For example, if bookings from one of the airlines are off the norm, alerts in Klipfolio go off telling us there is a problem. This allows us to quickly resolve the problem and get things moving again.”

Flight Network built their own real-time control centre using Klips.

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Driving real-time efficiency with the right tools

Flight Network’s core challenge was something many fast-scaling businesses face: critical data was siloed with a few individuals. This created bottlenecks and reduced organizational agility. By adopting Klipfolio Klips, Flight Network broke down those data walls. Its dashboards eliminated manual reporting, streamlined campaign performance tracking, simplified revenue monitoring, and gave the entire organization a clearer view of what was happening in the moment.

Ready to remove reporting roadblocks and bring real-time insights to your teams? Explore what Klips can do for your organization.