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On asking 'why?'

With Mike Grouchy, CEO, PageCloud

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In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud.

Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics, well, this is where the magic happens.

When we ask Mike what succeed with data means to him...You’ll have to listen in to find out how it relates to flossing your teeth!

Metrics mentioned in today's episode