May 9, 2012

Analytics and data visualization converge in partnership between Cardinal Path and Klipfolio.

Ottawa, Canada - May 09, 2012: Klipfolio Inc. today announced a new partnership with leading online marketing analytics firm, Cardinal Path. Cardinal Path is one of the largest digital performance measurement firms in North America, committed to helping clients leverage their web, mobile, social media, email and search optimization initiatives to convert visits to value, and prospects into customers. The new partnership is centered on providing a presentation layer for Cardinal Path's web analytics expertise using Klipfolio Dashboard for web and mobile. Klipfolio's web and mobile dashboard visualizes data and displays KPIs on any Internet-enabled device making online marketing analytics ubiquitously available.

"The partnership with Klipfolio will help us provide our clients with a device-independent tool to visualize their data in an easy-to-grasp, customizable and compelling format that is tailored to their business needs," stated Alex Langshur, Senior Partner at Cardinal Path. "The visual presentation of data against business-specific KPIs will help our clients to draw additional insights from the data and make better, more effective marketing decisions."

"We are privileged to be working with the team at Cardinal Path," says Allan Wille CEO and President of Klipfolio. "By leveraging their analytics expertise with our web-based dashboard, we are simplifying the delivery of critical business data, which ultimately improves the ROI of online marketing campaigns."

About Cardinal Path

Cardinal Path is one of the largest digital intelligence and measurement consulting firm in North America. The firm has offices in Phoenix, Boston, Chicago, San Francisco, Ottawa and Vancouver. Cardinal Path leverages its strategic partnerships with global leaders including Google and Adobe to provide its clients comprehensive consulting, training and global best practices in the fields of web analytics, usability testing, search engine marketing and optimization. For more information, visit www.cardinalpath.com

About Klipfolio

Klipfolio’s mission is to make it fast, easy and affordable ($19/for 5 users/month) for business users to build and share real-time dashboards - enabling them to move from quarterly reflective management to continual performance optimization. Klipfolio has more than 9000 customers including marketing agencies, and those in the financial services, healthcare, consumer goods and not-for-profit industries. Find out more at klipfolio.com or follow us on twitter.com/klipfolio.

Media Contact: Marketing Department at Klipfolio, marketing@klipfolio.com