May 5, 2014

Klipfolio takes aim at 'vague, misleading' Cloud software pricing

OTTAWA, Canada – May 02, 2014: Klipfolio, a global leader in cloud-based Web and mobile dashboard solutions, today announced a new per-user pricing strategy for its dashboard solution - making it one of the most price-effective business intelligence solutions on the market today. Critical of other software as a service (SaaS) vendors that have eliminated full-disclosure pricing programs, Klipfolio CEO Allan Wille says the cloud software industry needs to provide users with more transparency and clarity around solution costs.

In response to a lack of buyer visibility into many SaaS solution prices, the business intelligence dashboarding vendor is launching a progressive pricing model that starts single users at a $19 (Cdn) per month. Under the new model, volume pricing can see customers with more than 1,000 users pay as little as $5 per user per month. Klipfolio’s real-time business intelligence dashboarding solution gives users a way to derive meaningful insights into their business performance without the implementation hassles, cost and complexity of traditional business intelligence tools.

“Klipfolio believes strongly in the need for pricing transparency in the cloud industry. Cloud-based software solutions are now an intrinsic part of enterprise infrastructures, helping users do their jobs more effectively and driving operational efficiencies. We’ve heard time and time again from users across the industry that, far too often, SaaS or cloud companies change the game once the product is implemented, or pricing was not made sufficiently clear from the onset,” said Wille. “Customers deserve better than vague, misleading SaaS pricing. Klipfolio believes that true BI self-service cannot exist without a transparent, clear, and responsible pricing model.”

Since its move to offering a cloud-based solution, Klipfolio has experienced dramatic year-over-year organic revenue growth and has a growing customer list that includes Fortune 500 companies. Klipfolio allows self-service access to its software with users able to pay through automated, monthly billing using their credit card. Users can opt for flexible monthly billing can cancel at any time, without onerous charges or penalties. Klipfolio also offers further per-user discounts for non-profit organizations.

"We chose Klipfolio for its ease of use and cost-effectiveness. Not only is Klipfolio very reasonably priced upfront, but the time to value is remarkably quick. Compared to our previous business intelligence tool - which was more costly in terms of user pricing and maintenance - we can create reports and dashboards in half the time," Morten Busk, Co-founder, eCapacity. eCapacity is an independent consultancy in Copenhagen, Denmark that specializes in strategic development and optimisation of business results via digital media. Visit http://ecapacity.dk/ for more information.

About Klipfolio

Klipfolio’s mission is to make it fast, easy and affordable ($19/for 5 users/month) for business users to build and share real-time dashboards - enabling them to move from quarterly reflective management to continual performance optimization. Klipfolio has more than 9000 customers including marketing agencies, and those in the financial services, healthcare, consumer goods and not-for-profit industries. Find out more at klipfolio.com or follow us on twitter.com/klipfolio.

Media Contact: Marketing Department at Klipfolio, marketing@klipfolio.com