User Experience (UX) Dashboard

What is a user experience dashboard?

A user experience (UX) dashboard is a visual tool that gives you a window into how people interact with your product. It provides access to top-line metrics like customer win rates and churn, while also letting you track various user funnels to understand task completion rates for key events, like making a purchase or subscribing to notifications.

A streamlined user experience is critical for any business. Without it, you risk losing customers and revenue. You’re likely already tracking how people engage with your product and how that engagement changes over time, but how much time are you wasting trying to gather these insights?

User interaction data often comes from multiple locations. A UX dashboard helps you manage that by pulling data from sources like Mixpanel, online surveys, Trello, and Basecamp. It brings all your key performance data points onto one dynamic page, saving you time to focus on the things that matter most.

This SaaS dashboard is designed to display user interaction KPIs for your product on a single screen. Ideally, you want to see how users behave in your product, understand the general sentiment about their experience, and track key interactions. For a complete view, we find it’s most effective to have two UX dashboards rotating throughout the day: an A/B Test Dashboard and a UX Operations Dashboard.

Why use a UX dashboard?

To drive business success, you need to quantify your results. Paying close attention to user patterns and how they interact with your product is a must, but manually keeping an eye on all your data platforms takes time and can get confusing. A dashboard that pulls together all your UX Operations or A/B testing data saves your team time and gets everyone on the same page.

While your intuition is valuable, it always helps to back up your decisions with data. A UX dashboard does this for you, so all you need to do is point to it to prove your case.

Metrics featured in this dashboard

1. Customers Won Yesterday
2. Customers Lost Yesterday
3. Users Active Two Days in a Row
4. Purchase Funnel (Today)
5. Hourly Dashboard Views (Past 5 Days)
6. Sign Up Funnel (Today)
7. UX Projects

A UX dashboard is essential for building a better product and a stronger business. By consolidating your data into a single, real-time view, you can stop guessing and start making data-backed decisions that improve the user experience. To see how you can build a powerful reporting tool for your team, explore Klipfolio Klips.