Ads Analytics Blogs

A collection of our most recent articles on Ads Analytics

How CMOs should visualize their ad spend data to gain real-time insight

With 21% of the CMO budget spent on Paid Media, according to...

Dennis Mei - January 21, 2019

How your online advertising and eCommerce site are driving sales

Our partner, StrategyBox examined 8,800 ecommerce sites on User Experience and Conversion to help...

Aaron Vidas- December 20, 2018

Proving your LinkedIn Ads performance with dashboards

So you’ve decided to advertise on LinkedIn. Smart! With over 500 million users, it’s a great way...

Valerie Hamilton- March 29, 2018

Digital advertising dashboards in the age of digital ad blocking

Research on ad blocking doesn't match the rise of fear associated with it. Still, digital...

Jonathan Taylor- June 26, 2017

How to Track Facebook Ads in Google Analytics

Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual...

Valerie Hamilton- March 9, 2017

Facebook Ads Strategy: Understanding Ad Frequency

You think you’ve done everything right, yet your Facebook Ad campaign is heading towards disaster....

Jonathan Taylor- March 3, 2017

Facebook Ads Strategy: Understanding Cost Per Action

Your job as a digital marketer at a high-growth company is to figure out how best to keep your...

Jonathan Taylor- February 14, 2017