How Klipfolio Klips Helped The Bakery Generate 100+ Reports in Less Than 2 Days

The Bakery is an online marketing consultancy firm based in Antwerp, Belgium. They help clients navigate the digital landscape through targeted advertising, inbound marketing, and, most importantly, digital strategy.

The bedrock of The Bakery’s digital strategy services is data. Their team analyzes each client’s marketing data to understand key audiences, identify the best ways to reach them, and refine campaign tactics. They present these insights in regular reports during client meetings.

But as their client base grew, so did the complexity and volume of reporting. Their initial process, which was built around Google products, was no longer enough, especially once they began advertising across non-Google platforms. Reports became increasingly time-consuming to produce, often taking three days to a full week to complete.

To solve this, The Bakery began searching for a faster, more flexible reporting solution—one that could automate repetitive work, integrate with multiple platforms, and be easy for both their team and their clients to use.

Automating Reporting with Klipfolio Klips

The Bakery first discovered Klipfolio’s dashboard and data monitoring tool, https://www.klipfolio.com/klips, through one of their partners. Once they started building dashboards in Klips, they quickly realized it offered all the features they were looking for:

• The ability to combine multiple data sources
• Clear, user-friendly visualizations
• Powerful automation

Combining Multiple Data Sources

Digital marketing data typically comes from a wide variety of sources, such as social media insights, web analytics (like Google Analytics 4), email platform systems (like Mailchimp or HubSpot Marketing Hub), CRM tools (like Salesforce or Microsoft Dynamics 365), and even market research. Without a way to bring this data together, it’s impossible to understand the full picture. For example, if you want to determine where most of your leads come from, you need to combine data from your chosen promotional channels, including your online ads, social media posts, and website.

Klips makes this easy. It offers a library of pre-built connectors and supports custom integrations through REST URLs. This allowed The Bakery to pull all their client data into one dashboard, eliminating the need to manually switch between tools or review information in silos.

Clear Visualizations, Designed for Non-Technical Users

Klips helped The Bakery turn raw data into easy-to-understand visuals, such as charts, graphs, tables, and more. They used Klips' pre-built templates and live examples to quickly design dashboards that clearly communicated insights to both internal and client teams.

Because The Bakery shares dashboards directly with clients, many of whom aren’t data experts, ease of use was important. Fortunately, Klips dashboards are designed to be intuitive and accessible, allowing anyone to quickly understand their performance metrics without needing technical knowledge. Their clients could explore their data independently, without relying on The Bakery to interpret the results.

Automated Reports

Before Klips, The Bakery’s manual reporting process was time-consuming and frustrating. Generating reports for each client involved exporting data from multiple sources, updating spreadsheets, and building visualizations by hand—a process that could take up to a week to complete 100 reports.

With Klips, that same task now takes less than two days. Automation was key here.

Klips’ continuous data connections meant that once a Klip was connected to a data source, it updated in real time. This eliminated repetitive tasks and gave The Bakery more time to focus on insights and strategy. Plus, scheduled dashboard sharing added another layer of efficiency. The team could set up dashboards to be automatically emailed to selected recipients at predefined times and frequencies (such as daily, weekly, or monthly).

How The Bakery Uses Klips

Today, The Bakery uses Klips for both internal and client reporting. During client meetings, they share live dashboards to guide conversations around marketing performance, highlighting what’s working, what needs improvement, and where to focus next.

Meanwhile, internally, The Bakery displays real-time performance data on a dedicated TV screen in their office. This dashboard shows the status of all ongoing projects, keeping the entire team informed and aligned throughout the day. Having this shared visibility promotes accountability, helps spot potential delays early, and encourages a more cohesive, collaborative effort across the team.

The Bakery automated real-time insights

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Learning to Leverage the Right Tools

The Bakery once struggled with time-consuming, manual reporting that slowed their ability to serve their growing client base. With Klips, they were able to cut reporting time from a full week to just two days. This automation not only saved countless hours but also allowed them to deliver faster, higher-quality insights, increasing the overall credibility of the company.

While The Bakery is a marketing consultancy, the impact of Klips goes far beyond one industry. Any business that relies on data can benefit from automated reporting. With Klips, you too can eliminate repetitive tasks, build easy-to-understand dashboards, and keep your team and stakeholders aligned with real-time insights.

Start your free trial of Klips today and discover how much time you can save!