Metrics on the SaaS Growth Dashboard
- Reconciliation of Accounts and MRR
- MRR Activity (New)
- MRR Activity Trend
Reconciliation of Accounts and MRR
The 4 most important transactional level details for any SaaS company are:
MRR adds a dollar dimension to these transactions, so placing it beside accounts in this metric gives you a look at the big picture. This view is more broad than the other metrics on the dashboard, but for an at-a-glance reading on what’s going on--this metric is your first stop.
It’s so important to have a granular view of what’s happening at your company. Just like the above metric broke down your account and MRR data based on those 4 key transactions, this metric takes that one step further. Most SaaS companies have a diverse pricing model, and this metric's value comes from breaking down your customers by exactly that. Adding icons will take this metric to the next level, make your biggest accounts and biggest areas for improvement stand out.
MRR Activity Trend
Use this metric to see a cumulative representation of your total MRR value and total number of accounts. Let’s start with the graph: the best way to get a sense of where you are accelerating and slowing down. With the graph, you can monitor net daily activity, and clearly track days where cancellations or drops exceed new or expansions. You always want to be moving up and to the right, a sure sign of tangible growt.
The bottom half of this metric is all about following your SaaS company’s forecast and plan. Use these numbers to project your end of the month or year, at Klipfolio we have found these forecasts extremely accurate. If you’re trending behind, there are things you can do, consider your marketing or sales strategy. It’s all about readjusting, and adapting your plan based on the performance you are monitoring.
As a monitoring tool that consolidates all your account and MRR data, the dashboard lets you understand your business on a past, present and future scale.