SaaS Marketing Dashboard
Marketing at SaaS companies and startups is about being lean and using the right metrics to drive growth
Why a SaaS Marketing Dashboard
SaaS marketers will often place extra importance on leads generated through a free trial program. These leads have made a decision to invest time in learning the product, and are typically of a much higher quality. This SaaS marketing dashboard examines the performance of trial leads against a monthly, moving target, and provides some quick analysis of lead quality on a monthly and daily basis.
Definition
The dashboard provides instant visibility into the daily metrics that signal whether the marketing team is successful at growing the business. On a daily basis, shifts in the marketplace and lead flows can have dramatic impact on marketing performance. For a SaaS business, the ability to respond in real-time is paramount, and this agility is what separates the best SaaS marketers from the pack.
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