All of your retail data in one spot.

Klipfolio for eCommerce

klipfolio - eCommerce dashboard

From brick and mortar to online, today’s shoppers have never been more empowered with more choices than ever before. The amount of data you are collecting to run your shopping experience has never been more easier to provide you crucial insights. The data for retailers has never been better, from transactions, supply chain, buying behaviour, website trends, multi-channel sales, global customer buying, these are just a few data sources your retail business has access too. From these sources gaining insights of your customers, pricing, POS, inventory controls, channels, marketing efforts, to ad spending and more.

You can easily create dashboards that track core performance metrics, such as Average Basket Size in retail, throughout your organization including at the store, headquarters, distribution centres, warehouse facilities, factories, shipping team and more. From online to in-store, and everything in between ensure your employees and team have the understanding of the business they need to succeed.

eCommerce dashboard examples

Curious to see what you can track in Klipfolio? Here are just a few examples of the ecommerce and retail dashboards you can build. View the Live Dashboard examples to get a better look.

Klipfolio - Shopify Dashboard

Shopify Dashboard

  • Get a real-time, interactive view of your ecommerce data
  • Track order amounts, top cities, referring sites, and average order value
  • Give your entire team an easy view into retail performance and trends
Klipfolio - Facebook Dashboard

Facebook Dashboard

  • Drill down into your social media presence
  • Track your various key social metrics, such as demographics, followers, and engagement
  • Have a view into social marketing opportunities

Metrics for eCommerce

Want to motivate your team and stay up to date on your data, but not sure which metrics to start with? Not to worry, we've compiled a list of common ecommerce KPIs (key performance indicators) our users have built using Klipfolio. If you are looking for more, check out our KPI Library:

  1. Average Basket Spend: The average dollar amount spent per transaction
  2. Average Shopping Time Online: The average length a customer who purchased that was on your website
  3. Cost of Goods: Equals the retail price minus the markup dollar costs
  4. Gross Sales: Total value of all sales
  5. Online vs In Store Purchases: Track the percentage of online sales vs your physical store sales, trending over time
  6. Returns & Allowances: The dollar amount of returns & allowances (track any trends)
  7. Shop Visitors: Number of visitors to your website (track % bounce rate to see if they are leaving to quickly)
  8. Transaction Count: How many customers submitted an order today/week/month/quarter
  9. Visitor Buying Ratio: Number of visitors against buyers
  10. Abandoned Cart: Track how many people started a basket but never bought
  11. Customer Reviews: Number of customers that left a review out of total number of customers
klipfolio - marketing metrics connections

How to track your ecommerce and retail metrics with Klipfolio

Klipfolio allows you to pull in data from all of the different retail, marketing, and accounting platforms you use to track your store—and display precisely what you need in a single interactive dashboard. What does this mean for you? No more manual monthly reports or Excel sheets with multiple versions. And you can get started with just a few clicks. Click here for a complete list of all our integrations.

Pre-built Metrics

Using pre-built metrics

Our Klip Gallery allows you to track your key metrics with just a few clicks, wihtout the hassle of building. You can get the Klips that matter most to your business right from our Gallery to your dashboard in minutes.

  • klipfolio - shopify
  • klipfolio - quickbooks
  • klipfolio - google analytics


Shopify is one of the most prominent ecommerce platforms out in the world. Connecting your Shopify data into Klipfolio gives you instant access to your ecommerce metrics. With Klipfolio you can track metrics like:

  • Average Order Amount
  • Marketing and Sales Expenses
  • Total Amount Sold
  • Orders per Customer
  • Top Cities (Last 30 Days)
Klip Template | Shopify - Average Order Amount (Last 30 days)

Average Order Amount (Last 30 days)

See the trend, track, and compare your average orders over the past 30 days.


Klip Template | QuickBooks Shopify - Marketing Expenses and Sales

Shopify and QuickBooks Marketing Expenses and Sales

Mash up your QuickBooks and Shopify data to see your Marketing Expenses and Sales for the last 30 days.


See what else you can build for Shopify


Do you use QuickBooks to manage your accounting data? Connect your account to Klipfolio to easily monitor your retail performance in a real-time dashboard. Easily share the dashboard with your team and rally around your numbers. With Klipfolio you can track:

  • Income and Expenses
  • Sales by Product
  • Revenue
  • Vendor Expenses
  • Customer Balance Summary
  • Marketing Expenses and Traffic
Klip Template | QuickBooks - Income and Expenses

QuickBooks Income and Expenses

Bring your key accounting puzzle pieces - Income, Expenses, and Profit - together to help you make actionable decisions. Choose the time period of your choice from the drop-down menu, and compare to the previous period.


Klip Template | QuickBooks - Sales by Product

Sales by Product

Make sure your products are profitable by monitoring each of their sales metrics during the time period of your choice.


See what else you can build for QuickBooks

Google Analytics

Are you using Google Analytics to track on-site data? Connect your account with Klipfolio and easily track key metrics in a dashboard that's easy to share. In Klipfolio, you can track metrics like:

  • Conversion Funnel
  • Landing Page Views
  • Traffic Channels
  • Website Performance
  • Audience Metrics
  • Organic Search Performance

See what else you can build for Google Analytics

Building in Klipfolio

Our ecommerce and retail users love Klipfolio because it empowers them to build their own dashboards. Sure, it takes time to get it right, but it’s absolutely worth it.

Connecting your data

You’ve got an impressive technology stack, but how do those puzzle pieces fit together? Klipfolio is an API machine with 100s of connections to the support services you use to run your business.

Browse the 100+ services you can connect to

The Editor

Love to tinker and build but tired of using Excel to share your data? The Klip Editor is where you bring your data story to life. Build custom data visualizations that you can share with your entire company.

Custom visualizations

Drag-and-drop visualizations from the palette to start assembling your custom dashboard. Choose from standard data visualizations like charts, bullet charts, and scatter plots. Or get creative and inject custom HTML into your dashboard. The choice is yours.

Other related industries

Interested in learning more about how other industries use Klipfolio to boost their business? Check out some of these pages:

Klipfolio for Professional Services

Klipfolio for Insurance