Published September 30, 2015, updated Oct, 26 2021
Here’s an excerpt of the study to get you started
Company Background: Pixable, is a New York City-based digital media publisher and content creator that is focused on personalized original content for Millennials. The company delivers original and syndicated content across a number of platforms including web, desktop, mobile applications and email. They also provide content marketing services to brands and advertising agencies.
Business Challenge: Facebook is one of the primary channels Pixable uses to engage Millenials with its content. And while Facebook provides a number of default metrics via their own dashboards, Pixable wanted to be able to get a more granular look at how people are consuming and distributing its media through Facebook. The company’s revenue comes from sponsored content; in order to maintain and grow revenue, the media publisher needs to be able to confirm that sponsored content is delivering traffic and ROI to its sponsors.