Campaign Cost Per Goal Conversion

Date created: Oct 20, 2020  •   Last updated: Feb 24, 2022

What is Campaign Cost Per Goal Conversion?

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

Alternate names: Cost Per Action (CPA), Campaign Spend Per Conversion

Campaign Cost Per Goal Conversion Formula

ƒ Sum(Campaign Spend) / Count(Goal Conversions)

How to calculate Campaign Cost Per Goal Conversion

A business that spends $5,000 dollars on an ad campaign and achieves 100 goal conversions has a Campaign Cost per Goal Conversion of $50.

Start tracking your Campaign Cost Per Goal Conversion data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Campaign Cost Per Goal Conversion instantly.

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How to visualize Campaign Cost Per Goal Conversion?

You can use a simple summary chart to effectively visualize your overall Campaign Cost Per Goal Conversion data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.

Campaign Cost Per Goal Conversion visualization examples

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Campaign Cost Per Goal Conversion

Bar Chart

Here's an example of how to visualize your Campaign Cost Per Goal Conversion data in a bar chart to observe segmented data.
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Campaign Cost Per Goal Conversion

$15

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1.17

vs previous period

Summary Chart

Here's an example of how to visualize your current Campaign Cost Per Goal Conversion data in comparison to a previous time period or date range.
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Campaign Cost Per Goal Conversion

Bar Chart

Here's an example of how to visualize your Campaign Cost Per Goal Conversion data in a bar chart to observe segmented data.

More about Campaign Cost Per Goal Conversion

In Google Ads, a campaign is defined as a set of ad groups that share a common business objective, such as target audience, location, and budget. The campaign is assigned several conversion goals which indicate if the objectives of the campaign are met. Campaign Cost per Goal Conversion indicates the costs associated with the campaign, known as campaign spend, that leads to each goal conversion.

This metric is a useful indicator of how effectively campaign investment converts to goals being met. Lower Campaign Cost per Goal Conversion can indicate that the campaign is effective in converting leads. It might also indicate that not enough money is being spent on the campaign.