Campaign Cost Per Goal Conversion

Date created: Oct 20, 2020  •   Last updated: Oct 21, 2020

What is Campaign Cost Per Goal Conversion?

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

Alternate names: Cost Per Action (CPA), Campaign Spend Per Conversion

Formula

ƒ Sum(Campaign Spend) / Count(Goal Conversions)

How to calculate

A business that spends $5,000 dollars on an ad campaign and achieves 100 goal conversions has a Campaign Cost per Goal Conversion of $50.

Campaign Cost Per Goal Conversion

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More about this metric

In Google Ads, a campaign is defined as a set of ad groups that share a common business objective, such as target audience, location, and budget. The campaign is assigned several conversion goals which indicate if the objectives of the campaign are met. Campaign Cost per Goal Conversion indicates the costs associated with the campaign, known as campaign spend, that leads to each goal conversion.

This metric is a useful indicator of how effectively campaign investment converts to goals being met. Lower Campaign Cost per Goal Conversion can indicate that the campaign is effective in converting leads. It might also indicate that not enough money is being spent on the campaign.