Video Conversion Rate

Date created: Mar 15, 2021  •   Last updated: Mar 15, 2021

What is Video Conversion Rate?

Video Conversion Rate is the measure of how often your video views leads to conversion. It is calculated as the count of video conversions divided by the count of video views. A conversion can include clicks, engagement with links and other video elements, and view-throughs.

Formula

ƒ Count(Video Conversions) / Count(Video Views)

How to calculate

A video ad receives 1,000 view-throughs that last longer than 30 seconds, 500 link clicks, and 500 clicks to play the video, on an overall video view count of 10,000. The Video Conversion Rate is 2,000 / 10,000 which is 2%.

Video Conversion Rate

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More about this metric

Video Conversion Rate can be a great way to measure the overall performance of your video ads. There are different ways in which a conversion is counted, and it includes video clicks, engagement with links and other video elements, and video view-throughs. The count of conversions is divided by the total number of times the video is shown, to get the Video Conversion Rate.