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Video Conversion Rate

Date created: Mar 15, 2021  •   Last updated: Feb 18, 2022

What is Video Conversion Rate?

Video Conversion Rate is the measure of how often your video views leads to conversion. It is calculated as the count of video conversions divided by the count of video views. A conversion can include clicks, engagement with links and other video elements, and view-throughs.

Video Conversion Rate Formula

ƒ Count(Video Conversions) / Count(Video Views)

How to calculate Video Conversion Rate

A video ad receives 1,000 view-throughs that last longer than 30 seconds, 500 link clicks, and 500 clicks to play the video, on an overall video view count of 10,000. The Video Conversion Rate is 2,000 / 10,000 which is 2%.

Start tracking your Video Conversion Rate data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Video Conversion Rate instantly.

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How to visualize Video Conversion Rate?

Line charts and summary charts are both great visualizations to gather insights from your metrics at a glance. Take a look at the examples:

Video Conversion Rate visualization examples

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Video Conversion Rate

Line Chart

Here's an example of how to visualize your Video Conversion Rate data in a line chart over time.
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Video Conversion Rate

5%

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0.71

vs previous period

Summary Chart

Here's an example of how to visualize your current Video Conversion Rate data in comparison to a previous time period or date range.
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Video Conversion Rate

Line Chart

Here's an example of how to visualize your Video Conversion Rate data in a line chart over time.

More about Video Conversion Rate

Video Conversion Rate can be a great way to measure the overall performance of your video ads. There are different ways in which a conversion is counted, and it includes video clicks, engagement with links and other video elements, and video view-throughs. The count of conversions is divided by the total number of times the video is shown, to get the Video Conversion Rate.