What is Video Engagements?
Video Engagements is the count of engagements the viewer has with your video. Video Engagements include video views, likes, shares, link clicks, and other forms of interaction with a video.
How to calculate Video Engagements
Say you publish a video on Facebook which gets 5,000 views, 350 reactions, 100 shares, and 100 link clicks. Your count of Video Engagements for this video would be the total number of all engagements with your video, which is 5,550.
More about this metric
Videos are excellent at capturing the attention of your audience for longer periods of time, provided your content is structured in a way that evokes a sense of curiosity in your viewers. One way to keep your audience engaged is to add features within the video, such as a poll, quiz, or a call-to-action as part of the content. When your viewers perform these actions, it counts towards your Video Engagements. An engagement can range from Video Views, interacting with elements of the video, and following video links, to sharing, liking, and commenting on social media.
By tracking the number of Video Engagements your video gets, you measure the volume of engagement and can potentially watch this number grow over time. As with all other vanity metrics, make sure to track this metric alongside video metrics such as Video Cost per Conversion and Video Engagement Rate to view the bigger picture of the value added by video ads to your business.
Metrics related to Video Engagements
Video Cost per Conversion
Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conve...
Video Conversion Rate
Video Conversion Rate is the measure of how often your video views leads to conversion. It is calcul...
Video Views is a count of the number of times a video is watched. It can also be used to count the n...