Shopping Cart Conversion Rate
Track the number of shopping carts started versus the the number of shopping carts that progress to a successful order.
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What is a Cart Conversion Rate?
The Shopping Cart Conversion Rate metric helps you measure the number of complete orders compared to the total number of shopping carts initiated by potential customers.
It is an eCommerce metric used to measure the effectiveness of an online store's ability to convert visitors into customers.
Shopping Cart Conversion Rate Formula
Cart Conversion Rate = (Visitors who placed an order/Total number of visitors who started a shopping cart)x100%
Reporting frequency
Monthly
Example of KPI target
85% of completed orders
Audience
Store Owner, Online Sales Manager
Variations
Cart conversion rate
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