Lead Conversion Rate

Measure the percentage of leads that your team is able to convert from being a qualified prospect into a sale.

Sales KPI Examples | Lead Conversion Rate

Overview

As the ultimate goal of businesses is to add customers to their customer base, measuring your Lead Conversion Rates informs your team of how effective they are at converting their audience into paying customers.

Formula

(Leads converted into sales/qualified leads)x100

(Number of conversions/ Number of Clicks)x100

Reporting frequency

Weekly

Example of KPI target

6% conversion rate

Audience

Sales Manager

Variations

Average conversion rate

Leads converted into sales