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What is the difference?

Ad Clicks vs Click-Through Rate

Ad Clicks

Click-Through Rate

What is it?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Click-Through Rate (CTR) is the percentage of clicks on your link that generate impressions. CTR is broadly applicable to links on web pages and in emails and advertisements. Used for email marketing or digital advertising, CTR is one of the most popular measures of campaign performance.

Formula

ƒ Count(Ad Clicks)
ƒ Count(Clicks) / Count(Impressions)

Example

If you have a campaign running, you are probably able to access click data on each specific ad. You may see data like this: Ad 1: 4,686 clicks Ad 2: 1,248 clicks Ad 3: 984 clicks You can see that Ad 1 is the higher performing ad by clicks. You may want to evaluate this ad and figure out why audiences tend to click on it more. You may also want to review Ad 3 and try to determine why it is not receiving as many clicks.

If your digital ad is seen 5,000 times and generates 100 clicks, your CTR is 100 clicks / 5,000 impressions = 2% CTR If your campaign delivers 1,600 emails and generates 200 clicks, your CTR is 200 clicks / 1,600 emails delivered = 12.5% CTR

Track this metric

Facebook Ads Ad Clicks

Google Analytics Ad Clicks

Google Ads Ad Clicks

LinkedIn Ads Ad Clicks

Twitter Ads Ad Clicks

Ad Clicks (Custom data source)

Google Ads Click-Through Rate

Google Analytics Click-Through Rate

Facebook Ads Click-Through Rate

LinkedIn Ads Click-Through Rate

Twitter Ads Click-Through Rate

Click-Through Rate (Custom data source)

Published and updated dates

Date created: Apr 2, 2019

Latest update: Dec 2, 2020

Date created: Dec 9, 2019

Latest update: Dec 2, 2020