Cost per Lead

Measure how much it costs to acquire a new lead.

Sales KPI Examples | Cost per Lead

Overview

Life would be great if you didn’t have to put any spend towards gaining leads. Sadly, that’s just not possible. It is possible to monitor how much it costs you to acquire a new lead, though, and it’s even possible to drive down costs by optimizing your lead generation process.

Formula

Spending to acquire leads/Leads gained

Reporting frequency

Weekly

Example of KPI target

$30 per Lead

Audience

Sales Manager

Variations

Lead Generation Cost