All your social media metrics and KPIs in one dashboard reporting tool

Building dashboards for your social media analytics

As a social marketer, you are responsible for representing your company’s brand across many platforms. With social listening as part of your content marketing strategy, social marketing plays an integral part of how you share your message to your audience. Whether you're using Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest or other platforms, Klipfolio can help your bring all your social media analytics into one dashboard.

Tracking your social media metrics

When it comes to tracking your social media metrics, it's important not to focus only on vanity metrics. Although vanity metrics aren't harmful to keep track of, they tend to focus on lower value stats rather than stats that really highlight your performance and efforts. Engagement metrics, on the other hand, truly help you understand how much of an impact your social media presence is having on your customer acquisition abilities, customer retention and most notably, conversion rates.

You should focus your social media tracking efforts on social media engagement metrics including:

• Comments per post
• Social shares per post
• Engagement rate per follower
• Number of Influencers who shared a post

Instagram analytics

Are you getting the most from your Instagram account? Did you know that with a business account, you can have access to the free Instagram Insights tool which provides you with helpful performance metrics. You can also do a deep dive on your Instagram Ads thorugh the Facebooks Ads interface. If you're just getting started with Instagram analytics, below are some key metrics you should be tracking.

Top account-based metrics to track in your Instagram account:

• Top Post Rankings: Tracking which post had the most impressions in a day, month, quarter, or year will help you identify what content is being consumed and engaged with the most by your community.
• Top Follower/Influencer: Ranking your followers by the number of followers they have provides you with an opportunity to find the best potential influencer for partnerships and collaborations that will resonate with your community.
• Top Mentions: Tracking top mentions helps you identify top influencers that have interacted with your posts. Building relationships with active influencers can help you create great content that helps with brand awareness and engagament.
• New Followers: Keeping an eye on your follower growth helps you to plan future posts and create a strategy based around past trends.

Top post metrics to track in your Instagram account:

• Post Engagement: The number of times users interact with your Instagram post. This is an important KPI to help you understand the type of content that is most engaging to your users.
• Post Engagement Rate: To calculate post engagement rate, you'll add the number of likes, mentions, and replies and divided that by the number of impressions the post received. Tracking post engagement rate helps you to understand how active and engaged your audience is with your content. Use that data to build a social strategy and experiment with your account.
• Instagram Reach Percentage: To calculate reach percentage, you'll use the total number of impressions divided by the total number of followers. If a post did not perform well, or only saw by a small percentage of your followers, you can try to repost it but in a different format, message, headline, image, etc.

Facebook analytics

Are you using Facebook Insights to monitor and report on your page and post performance? With Klipfolio, you can pull in your Facebook Insights and create custom visualizations and dashboards that are easy to share with your organization. You can also combine your Facebook data with data from other social media platforms or Google Analytics, which helps bring your data to the next level. Here are some metrics you should be tracking to monitor your Facebook performance:

• Post Engagement: The number of times users interact with your Facebook posts. This can help you create a strategy by looking at what type of content resonates most with your audience.
• Positive Actions: Tracking the number of likes, comments, and shares your posts receive is a great way to rank your content and decide what types of posts your company should be sharing with your community.
• Negative Actions: Tracking negative actions like unlikes, hiding posts, and reporting content as spam is another great way to verify that the content you're sharing is the type of content your audience is looking for.
• Page Views: How is your page performing month over month? Tracking metrics like page views can help you see if your page is growing at the rate you had planned. Use this data to promote and share your page in new places on your website.
• Organic Reach: Like website traffic, it's important to know how many users saw your content organically. The more followers and engagement you get, the larger your reach becomes.
• Paid Reach: Are you promoting your content on Facebook? Make sure you see ROI for those posts by tracking the paid reach of your posts. Use the data to create a paid strategy for your Facebook account.

LinkedIn analytics

As a leading B2B social platform, LinkedIn is commonly used as part of marketing’s ABM strategy to help build 1 on 1 relationships. It’s also used to help share industry information and establish yourself as a thought leader. LinkedIn analytics provide key performance insights around three core areas: Updates, Followers and Visitors.

• Updates: Focuses on the organic and paid content that you're sharing with your LinkedIn audience. You can review key metrics such as the number of impressions, clicks and interactions that people have had with your content. You can also track the number of followers acquired by promoting each update and their engagement levels.
• Followers: Helps you gain insight into your follower growth over time. This includes high level metrics such as the total number of LinkedIn members following your company page or the number of followers you acquired through organic and paid content.
• Visitors: Gain insight into the users who visit but don't follow your LinkedIn profile. Page views is a simple graph that tracks how many times your company page was viewed. If you have a career page, you can report on how many times your different jobs were viewed. Unique visitors helps you to discover how many unique LinkedIn members are interacting with your profile.

Twitter analytics

Are you using Twitter to share updates, content, and other material with your followers? Klipfolio is a powerful Twitter analytics tool that allows you to track and monitor your brand beyond just Twitter followers. Klipfolio’s integration with Twitter provides you great marketing intelligence that will allow you to discover how to maximize your Twitter usage.

You can leverage Klipfolio to learn about your audience, track the success of your campaigns, compare your results to other social media channels, find out what content is resonating the best with your audience, track the performance of ad campaigns, and much more.

Ready to start tracking your social media metrics with Klipfolio

Are you a social marketer responsible for representing your company’s brand across many platforms? Do you find it difficult to share your key social media metrics with your company on a regular basis? Klipfolio allows you to pull in data from all of the different social media platforms you use to track your performance—and display precisely what you need in a single interactive dashboard. What does this mean for you? No more manual reports or Google Sheets with multiple versions. And you can get started with just a few clicks.

Discover dashboard builder’s delight

Our customers in social marketing roles love Klipfolio because it empowers them to build their own dashboards. Sure, it takes time to get it right, but it’s absolutely worth it.

Connecting your data

You’ve got an impressive tech stack, but how do those puzzle pieces fit together? Klipfolio is an API machine with 100s of connections to the social media channels you use to help grow your business.

The Editor

Love to tinker and build but tired of using Excel or Google Sheets to share your key results and metrics? The Klip Editor is where you bring your data story to life. Build custom data visualizations that you can share with your whole organization.

Custom visualizations

Drag-and-drop visualizations from the palette to start assembling your custom dashboard. Choose from standard data visualizations like charts, bullet charts, and scatter plots. Or get creative and inject custom HTML into your dashboard. The choice is yours.