Founder/Executive blogs
A collection of our most recent articles on
Mastering the funnel: Mapping your customer’s journey to revenue growth
By Allan Wille, Co-Founder — April 12, 2019
How megatrends drive innovation
By Allan Wille, Co-Founder — September 6, 2019
Blood, sweat and metrics: Creating an online KPI/metrics community
By Allan Wille, Co-Founder — September 20, 2019
What are the best venture capital blogs?
By Jonathan Milne — November 15, 2017
How having more employees changes your company
By Allan Wille, Co-Founder — May 1, 2015
Books every startup CEO should read – and why
By Allan Wille, Co-Founder — August 14, 2015
Attention new Parliament: Some new ideas on innovation for Canada’s tech sector
By Allan Wille, Co-Founder — October 16, 2015
How non-work time makes for better time at work
By Allan Wille, Co-Founder — June 10, 2016
How office seating arrangements affect the energy and efficiency of your business
By Allan Wille, Co-Founder — May 8, 2015
Business metrics vs KPIs. What’s the difference?
By Jonathan Taylor — October 27, 2017
Why understanding unit economics is important to your business
By Allan Wille, Co-Founder — February 19, 2016
Why having an opinion is good – and why being able to change it is better
By Allan Wille, Co-Founder — April 22, 2016
Why you need to own your mistakes
By Allan Wille, Co-Founder — July 8, 2016
Part 3: The history of Klipfolio
By Jonathan Taylor — April 3, 2012
Why you should take advantage of people’s willingness to help you
By Allan Wille, Co-Founder — May 22, 2015
Cash is a tool. How I’m learning to spend to grow.
By Allan Wille, Co-Founder — March 20, 2015
The Power of Tracking Public Opinion
By Allan Wille, Co-Founder — August 7, 2015
How to prepare a killer package for your board
By Allan Wille, Co-Founder — June 17, 2016
Get results by communicating with speed, efficiency and effectiveness
By Allan Wille, Co-Founder — June 3, 2016
Creating a sense of urgency: Why it’s important – and how bingo helped us
By Allan Wille, Co-Founder — August 21, 2015
Why your company needs to invest in creating a clear vision
By Allan Wille, Co-Founder — October 5, 2018
Are you spending too much money acquiring new customers?
By Allan Wille, Co-Founder — July 31, 2015
SaaS KPIs: Which to focus on at each stage of your company's growth
By Allan Wille, Co-Founder — March 30, 2017
Seasonality in a SaaS startup: How to fight summer slowdown
By Allan Wille, Co-Founder — September 9, 2016
The three pillars of customer success – and what we’re doing to ensure it
By Allan Wille, Co-Founder — May 27, 2016
How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics
By Allan Wille, Co-Founder — January 5, 2017
Seven lessons we learned while preparing to move our office
By Allan Wille, Co-Founder — January 12, 2018
Why it’s a good idea to spend time in customer support
By Allan Wille, Co-Founder — September 18, 2015
The future is fast, big, and smart - and full of opportunity
By Allan Wille, Co-Founder — March 18, 2016
Why hiring an in-house lawyer was the right thing to do
By Allan Wille, Co-Founder — January 15, 2016
Why diversity and inclusion are so hard to get right
By Allan Wille, Co-Founder — August 19, 2017
How to survey your employees – and why it’s so important
By Allan Wille, Co-Founder — June 30, 2016
My New Year’s resolutions are external. Here’s why.
By Allan Wille, Co-Founder — January 8, 2016
How to know what advice is worth taking
By Allan Wille, Co-Founder — November 20, 2015
Where do you want to be X years from now?
By Allan Wille, Co-Founder — January 22, 2016
Why rules of thumb are dumb
By Allan Wille, Co-Founder — March 11, 2016
Do initiatives to get more women into tech really work?
By Allan Wille, Co-Founder — May 13, 2016
Four critical things entrepreneurs need to know about startup funding
By Allan Wille, Co-Founder — November 11, 2016
What you need to do when an employee quits – and why
By Allan Wille, Co-Founder — April 1, 2016
Why startups should think twice about business incubators
By Allan Wille, Co-Founder — February 5, 2016
Why every company needs to encourage its employees to socialize
By Allan Wille, Co-Founder — March 25, 2016
How a startup can make the most of a board of directors
By Allan Wille, Co-Founder — May 15, 2015
Six things startups need to know about venture capitalists
By Allan Wille, Co-Founder — October 14, 2016
Why entrepreneurs need to persevere
By Allan Wille, Co-Founder — June 24, 2016
7 attitudes Canadian entrepreneurs need to change if they want to be successful
By Allan Wille, Co-Founder — June 26, 2015
Summer reading list: 4 books that will inspire and spark creative thinking
By Allan Wille, Co-Founder — July 8, 2017
Four tips for writing an executive summary that will actually get read
By Allan Wille, Co-Founder — July 15, 2016
Things that don’t scale can help you grow
By Allan Wille, Co-Founder — September 25, 2015
How focusing obsessively on a single issue paid off for us
By Allan Wille, Co-Founder — December 4, 2015
Four steps to becoming a confident presenter
By Allan Wille, Co-Founder — October 5, 2017
The road from vision to reality
By Allan Wille, Co-Founder — November 30, 2018
Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business
By Allan Wille, Co-Founder — May 20, 2016
How to generate great leads that make sense for your business
By Allan Wille, Co-Founder — May 6, 2016
Why a good product/market fit will get your product flying off the shelves
By Allan Wille, Co-Founder — June 7, 2017
Top Takeaways from the 2017 Gartner Data & Analytics Conference in Texas
By Allan Wille, Co-Founder — March 17, 2017
Transparency and business: 4 critical things business owners need to know
By Allan Wille, Co-Founder — May 15, 2017
True Trials: How we went beyond industry standards to develop our own, better metrics
By Allan Wille, Co-Founder — August 30, 2017
We’re hiring. Six ways we seek out new employees.
By Allan Wille, Co-Founder — April 8, 2016
Why giving employees time off is a good thing – and how we manage it over the holiday season
By Allan Wille, Co-Founder — December 18, 2015
How the surging U.S. dollar is changing the tech landscape in Canada – and what to do about it
By Allan Wille, Co-Founder — January 29, 2016
How longevity helps your bottom line
By Allan Wille, Co-Founder — March 27, 2015
How we are using A-B testing to refine our pricing model – Part 1
By Allan Wille, Co-Founder — February 26, 2016
How we are using A-B testing to refine our pricing model – Part 2
By Allan Wille, Co-Founder — March 4, 2016
The value of monitoring how prospects convert into paying customers
By Allan Wille, Co-Founder — June 12, 2015
How the subscription business model is changing – and why SaaS companies should change with it
By Allan Wille, Co-Founder — October 20, 2017
What venture capitalists look for: 6 things VCs want to see before they invest
By Allan Wille, Co-Founder — January 13, 2017
How the pointed questions of venture capitalists helped us
By Allan Wille, Co-Founder — April 10, 2015
How to Get Started With Data-Driven Decision Making in Marketing
By Max Benz — April 17, 2020
What I learned about hiring - and what every new manager needs to know
By Allan Wille, Co-Founder — April 17, 2015
How to lead from the bottom on making your company data-driven
By Mark Brownlee — November 27, 2017
How to pick the right business partner
By Allan Wille, Co-Founder — April 24, 2015
Why it’s important to figure out what you need to know to grow
By Allan Wille, Co-Founder — June 6, 2015
How a low-tech office whiteboard stimulates creativity in a high-tech company
By Allan Wille, Co-Founder — December 11, 2015
Why cold callers leave me cold
By Allan Wille, Co-Founder — November 6, 2015
Why context is an important part of the budget process
By Allan Wille, Co-Founder — November 13, 2015
Why do customers leave? Listen to your numbers and act quickly.
By Allan Wille, Co-Founder — June 19, 2015
Why growth doesn’t happen in a straight line – and why that’s a good thing
By Allan Wille, Co-Founder — July 24, 2015
Why I want Klipfolio to be more like Toyota – and what we’re doing to make it so
By Allan Wille, Co-Founder — September 4, 2015
Why it’s important to have guiding principles - and follow through on them
By Allan Wille, Co-Founder — August 28, 2015
How we use our yearly planning cycle to grow our company
By Allan Wille, Co-Founder — November 12, 2018
Why you should re-read old notes – or how to take advice from yourself
By Allan Wille, Co-Founder — November 27, 2015
Why you need to build a culture of innovation in your company
By Allan Wille, Co-Founder — March 22, 2019
The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it
By Allan Wille, Co-Founder — May 29, 2015
What is your internal ‘communications cadence’? And why it’s a growth engine.
By Allan Wille, Co-Founder — April 29, 2016
How to make the most of your interns and student hires in a tight employment market
By Allan Wille, Co-Founder — September 12, 2018
How going out on a limb kick-started our growth
By Allan Wille, Co-Founder — March 4, 2015
Klipfolio for Executives: An Interview with digital agency CEO Dave Hale
By Mitch Dupuis — July 10, 2019
SaaS Finance Metrics Cheat Sheet
By Emily Hayward — May 11, 2022
6 dashboards I use daily - with live links
By Allan Wille, Co-Founder — September 11, 2015
Know your customers and grow your business
By Allan Wille, Co-Founder — October 2, 2015
Six Tips to Stage your Company with Confidence
By Mike Pascoe — June 30, 2020
How CMOs should visualize their ad spend data to gain real-time insight
By Dennis Mei — January 21, 2019
Why learning from your mistakes isn’t always a good thing
By Allan Wille, Co-Founder — March 13, 2015
Real-time dashboards: Actionable data insight for CMOs
By Elias Crum — September 6, 2018
The length of a free trial doesn’t really matter when you’re bringing in new customers. Here’s what does...
By Allan Wille, Co-Founder — October 9, 2015
Moving to a new office, Part II: Lessons learned
By Allan Wille, Co-Founder — December 18, 2018
How and why we created a local discussion group for SaaS companies
By Allan Wille, Co-Founder — April 15, 2016
Why marketing executives need dashboards
By Jonathan Taylor — November 23, 2015
It's about time – behind the scenes of Klipfolio getting funded
By Allan Wille, Co-Founder — February 13, 2014