Founder/Executive blogs

A collection of our most recent articles on

Banner Mastering The Customer Funnel

Mastering the funnel: Mapping your customer’s journey to revenue growth

By Allan Wille, Co-FounderApril 12, 2019

Megatrends Drive Innovation Banner

How megatrends drive innovation

By Allan Wille, Co-FounderSeptember 6, 2019

Metrichq Blog Banner

Blood, sweat and metrics: Creating an online KPI/metrics community

By Allan Wille, Co-FounderSeptember 20, 2019

Best Vc Blogs

What are the best venture capital blogs?

By Jonathan MilneNovember 15, 2017

More Employees Changes Company

How having more employees changes your company

By Allan Wille, Co-FounderMay 1, 2015

Books Ceo Should Read

Books every startup CEO should read – and why

By Allan Wille, Co-FounderAugust 14, 2015

Banner Attention New Parliament

Attention new Parliament: Some new ideas on innovation for Canada’s tech sector

By Allan Wille, Co-FounderOctober 16, 2015

Non Work Time Makes Work Better

How non-work time makes for better time at work

By Allan Wille, Co-FounderJune 10, 2016

Startup Office Seating Arrangements

How office seating arrangements affect the energy and efficiency of your business

By Allan Wille, Co-FounderMay 8, 2015

Vs Dash

Business metrics vs KPIs. What’s the difference?

By Jonathan TaylorOctober 27, 2017

Understanding Unit Economics Is Important to Your Business

Why understanding unit economics is important to your business

By Allan Wille, Co-FounderFebruary 19, 2016

Having An Opinion and Changing It

Why having an opinion is good – and why being able to change it is better

By Allan Wille, Co-FounderApril 22, 2016

Startup Founder Why You Need to Own Your Mistakes

Why you need to own your mistakes

By Allan Wille, Co-FounderJuly 8, 2016

10 Years

Part 3: The history of Klipfolio

By Jonathan TaylorApril 3, 2012

People Willingness to Help

Why you should take advantage of people’s willingness to help you

By Allan Wille, Co-FounderMay 22, 2015

Cash Is A Tool

Cash is a tool. How I’m learning to spend to grow.

By Allan Wille, Co-FounderMarch 20, 2015

Tracking Public Opinion

The Power of Tracking Public Opinion

By Allan Wille, Co-FounderAugust 7, 2015

Preparing A Killer Package for Your Board

How to prepare a killer package for your board

By Allan Wille, Co-FounderJune 17, 2016

Startup Founder Getting Results by Communicating

Get results by communicating with speed, efficiency and effectiveness

By Allan Wille, Co-FounderJune 3, 2016

Creating A Sense of Urgency

Creating a sense of urgency: Why it’s important – and how bingo helped us

By Allan Wille, Co-FounderAugust 21, 2015

Creating A Clear Vision Blog Banner

Why your company needs to invest in creating a clear vision

By Allan Wille, Co-FounderOctober 5, 2018

Are You Spending Too Much Money

Are you spending too much money acquiring new customers?

By Allan Wille, Co-FounderJuly 31, 2015

Startup Founder Seasonality in A Saas Startup

Seasonality in a SaaS startup: How to fight summer slowdown

By Allan Wille, Co-FounderSeptember 9, 2016

Startup Founder Three Pillars of Customer Success

The three pillars of customer success – and what we’re doing to ensure it

By Allan Wille, Co-FounderMay 27, 2016

Banner Series B Funding Announcement

How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics

By Allan Wille, Co-FounderJanuary 5, 2017

Seven Lessons We Learned while Preparing to Move Our Office Blog Banner

Seven lessons we learned while preparing to move our office

By Allan Wille, Co-FounderJanuary 12, 2018

Spending Time with Customer Support

Why it’s a good idea to spend time in customer support

By Allan Wille, Co-FounderSeptember 18, 2015

Startup Founder Future Is Fast Big Smart

The future is fast, big, and smart - and full of opportunity

By Allan Wille, Co-FounderMarch 18, 2016

Banner Hiring An in House Lawyer

Why hiring an in-house lawyer was the right thing to do

By Allan Wille, Co-FounderJanuary 15, 2016

Klipfolio Diversity

Why diversity and inclusion are so hard to get right

By Allan Wille, Co-FounderAugust 19, 2017

Startup Founder How to Survey Your Employees

How to survey your employees – and why it’s so important

By Allan Wille, Co-FounderJune 30, 2016

Blog Post Jan8 3

My New Year’s resolutions are external. Here’s why.

By Allan Wille, Co-FounderJanuary 8, 2016

Startup Founder Advice Worth Taking

How to know what advice is worth taking

By Allan Wille, Co-FounderNovember 20, 2015

Startup Founder where Do You Want Be

Where do you want to be X years from now?

By Allan Wille, Co-FounderJanuary 22, 2016

Startup Founder Why Rules of Thumb Are Dumb

Why rules of thumb are dumb

By Allan Wille, Co-FounderMarch 11, 2016

Initiatives to Get Women into Tech

Do initiatives to get more women into tech really work?

By Allan Wille, Co-FounderMay 13, 2016

Banner 4 Things Entrepreneurs Need to Know about Startup Funding

Four critical things entrepreneurs need to know about startup funding

By Allan Wille, Co-FounderNovember 11, 2016

Startup Founder What to Do when An Employee Quits

What you need to do when an employee quits – and why

By Allan Wille, Co-FounderApril 1, 2016

Banner Startup Founder Thinking Twice about Business Incubators

Why startups should think twice about business incubators

By Allan Wille, Co-FounderFebruary 5, 2016

Companies Should Encourage Socialization

Why every company needs to encourage its employees to socialize

By Allan Wille, Co-FounderMarch 25, 2016

Board of Directors

How a startup can make the most of a board of directors

By Allan Wille, Co-FounderMay 15, 2015

Banner 6 Things Startups Need to Know about Vcs

Six things startups need to know about venture capitalists

By Allan Wille, Co-FounderOctober 14, 2016

Startup Founder Why Entrepreneurs Need to Persevere

Why entrepreneurs need to persevere

By Allan Wille, Co-FounderJune 24, 2016

C100 Blog Banner

7 attitudes Canadian entrepreneurs need to change if they want to be successful

By Allan Wille, Co-FounderJune 26, 2015

Summer Reading

Summer reading list: 4 books that will inspire and spark creative thinking

By Allan Wille, Co-FounderJuly 8, 2017

Four Tips for An Executive Summary

Four tips for writing an executive summary that will actually get read

By Allan Wille, Co-FounderJuly 15, 2016

Things that Dont Scale Can Help You Grow

Things that don’t scale can help you grow

By Allan Wille, Co-FounderSeptember 25, 2015

Startup Founder How Focusing on A Single Issue Paid Off

How focusing obsessively on a single issue paid off for us

By Allan Wille, Co-FounderDecember 4, 2015

Four Steps to Becoming A Confident Presenter Blog Banner

Four steps to becoming a confident presenter

By Allan Wille, Co-FounderOctober 5, 2017

The Road from Vision to Reality Blog Banner Template

The road from vision to reality

By Allan Wille, Co-FounderNovember 30, 2018

Fundamental Metrics for A Saas Business

Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business

By Allan Wille, Co-FounderMay 20, 2016

Generate Leads to Your Business

How to generate great leads that make sense for your business

By Allan Wille, Co-FounderMay 6, 2016

Product Market Fit

Why a good product/market fit will get your product flying off the shelves

By Allan Wille, Co-FounderJune 7, 2017

Top Takeaways from Gartner Data Analytics Summit Banner

Top Takeaways from the 2017 Gartner Data & Analytics Conference in Texas

By Allan Wille, Co-FounderMarch 17, 2017

Transparency and Business Blog Banner

Transparency and business: 4 critical things business owners need to know

By Allan Wille, Co-FounderMay 15, 2017

True Trials Metric

True Trials: How we went beyond industry standards to develop our own, better metrics

By Allan Wille, Co-FounderAugust 30, 2017

Ways We Seek out Employment

We’re hiring. Six ways we seek out new employees.

By Allan Wille, Co-FounderApril 8, 2016

Why Giving Employees Time off Is A Good Thing

Why giving employees time off is a good thing – and how we manage it over the holiday season

By Allan Wille, Co-FounderDecember 18, 2015

Startup Founder How Surging Us Dollar Is Changing Canadian Tech

How the surging U.S. dollar is changing the tech landscape in Canada – and what to do about it

By Allan Wille, Co-FounderJanuary 29, 2016

How Longevity Affects Bottom Line

How longevity helps your bottom line

By Allan Wille, Co-FounderMarch 27, 2015

Startup Founder A B Testing Our Pricing Model

How we are using A-B testing to refine our pricing model – Part 1

By Allan Wille, Co-FounderFebruary 26, 2016

Startup Founder A B Testing Our Pricing Model Part2

How we are using A-B testing to refine our pricing model – Part 2

By Allan Wille, Co-FounderMarch 4, 2016

Prospects to Customer

The value of monitoring how prospects convert into paying customers

By Allan Wille, Co-FounderJune 12, 2015

Subscription Business Model Is Changing

How the subscription business model is changing – and why SaaS companies should change with it

By Allan Wille, Co-FounderOctober 20, 2017

What Venture Capitalists Look for Banner

What venture capitalists look for: 6 things VCs want to see before they invest

By Allan Wille, Co-FounderJanuary 13, 2017

Venture Capitalists Startup

How the pointed questions of venture capitalists helped us

By Allan Wille, Co-FounderApril 10, 2015

Data Driven Marketing

How to Get Started With Data-Driven Decision Making in Marketing

By Max BenzApril 17, 2020

Hiring for A Startup

What I learned about hiring - and what every new manager needs to know

By Allan Wille, Co-FounderApril 17, 2015

How to Lead from The Bottom on Making Your Company Data Driven Blog Banner

How to lead from the bottom on making your company data-driven

By Mark BrownleeNovember 27, 2017

Klipfolio Business Partners

How to pick the right business partner

By Allan Wille, Co-FounderApril 24, 2015

What You Need to Know to Grow2

Why it’s important to figure out what you need to know to grow

By Allan Wille, Co-FounderJune 6, 2015

Startup Founder How A Whiteboard Stimulates Creativity

How a low-tech office whiteboard stimulates creativity in a high-tech company

By Allan Wille, Co-FounderDecember 11, 2015

Banner Why Cold Callers Leave Me Cold

Why cold callers leave me cold

By Allan Wille, Co-FounderNovember 6, 2015

Banner Context Is Important Part of Budge Process

Why context is an important part of the budget process

By Allan Wille, Co-FounderNovember 13, 2015

Why Do Customers Leave

Why do customers leave? Listen to your numbers and act quickly.

By Allan Wille, Co-FounderJune 19, 2015

Growth Is Not Straight Line

Why growth doesn’t happen in a straight line – and why that’s a good thing

By Allan Wille, Co-FounderJuly 24, 2015

Klipfolio Toyato

Why I want Klipfolio to be more like Toyota – and what we’re doing to make it so

By Allan Wille, Co-FounderSeptember 4, 2015

Importance of Guiding Principals

Why it’s important to have guiding principles - and follow through on them

By Allan Wille, Co-FounderAugust 28, 2015

Yearly Planning Cycle Growth Blog Banner

How we use our yearly planning cycle to grow our company

By Allan Wille, Co-FounderNovember 12, 2018

Startup Founder How to Take Advice from Yourself

Why you should re-read old notes – or how to take advice from yourself

By Allan Wille, Co-FounderNovember 27, 2015

Innovation Blog Banner

Why you need to build a culture of innovation in your company

By Allan Wille, Co-FounderMarch 22, 2019

 Integrating Data Systems

The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it

By Allan Wille, Co-FounderMay 29, 2015

Internal Communication Cadence

What is your internal ‘communications cadence’? And why it’s a growth engine.

By Allan Wille, Co-FounderApril 29, 2016

Interns in Tight Employment Market Blog Banner

How to make the most of your interns and student hires in a tight employment market

By Allan Wille, Co-FounderSeptember 12, 2018

Going out on A Limb Kick Started Our Growth

How going out on a limb kick-started our growth

By Allan Wille, Co-FounderMarch 4, 2015


Klipfolio for Executives: An Interview with digital agency CEO Dave Hale

By Mitch DupuisJuly 10, 2019

Saas Finance Metrics Cheat Sheet

SaaS Finance Metrics Cheat Sheet

By Emily HaywardMay 11, 2022

Best Dashboard

6 dashboards I use daily - with live links

By Allan Wille, Co-FounderSeptember 11, 2015

Know Your Customer and Grow Business

Know your customers and grow your business

By Allan Wille, Co-FounderOctober 2, 2015

6 Tips to Stage Your Company with Confidence Blog Banner

Six Tips to Stage your Company with Confidence

By Mike PascoeJune 30, 2020

Cm Os Visualize Ad Spend Data Blog Banner

How CMOs should visualize their ad spend data to gain real-time insight

By Dennis MeiJanuary 21, 2019

Learning from Your Mistakes

Why learning from your mistakes isn’t always a good thing

By Allan Wille, Co-FounderMarch 13, 2015

Cmo Dashboard

Real-time dashboards: Actionable data insight for CMOs

By Elias CrumSeptember 6, 2018

Banner Length of Trial

The length of a free trial doesn’t really matter when you’re bringing in new customers. Here’s what does...

By Allan Wille, Co-FounderOctober 9, 2015

Moving to A New Office Part Ii Blog Banner

Moving to a new office, Part II: Lessons learned

By Allan Wille, Co-FounderDecember 18, 2018

Saas Ottawa

How and why we created a local discussion group for SaaS companies

By Allan Wille, Co-FounderApril 15, 2016

Why Marketing Executives Need Dashboards

Why marketing executives need dashboards

By Jonathan TaylorNovember 23, 2015


It's about time – behind the scenes of Klipfolio getting funded

By Allan Wille, Co-FounderFebruary 13, 2014