Founder/Executive blogs
A collection of our most recent articles on
![Banner Mastering The Customer Funnel](https://images.klipfolio.com/website/public/33eb61e8-ff1a-47a8-969b-d90222ce8e87/banner-mastering-the-customer-funnel.png)
Mastering the funnel: Mapping your customer’s journey to revenue growth
By Allan Wille, Co-Founder — April 12, 2019
![Metrichq Blog Banner](https://images.klipfolio.com/website/public/bd7971cb-446a-4d09-91f4-d6b61a7761f4/metrichq-blog-banner.jpg)
Blood, sweat and metrics: Creating an online KPI/metrics community
By Allan Wille, Co-Founder — September 20, 2019
![Best Vc Blogs](https://images.klipfolio.com/website/public/1503d820-fc62-4bfc-bc22-e238c159d163/best-vc-blogs.jpg)
What are the best venture capital blogs?
By Jonathan Milne — November 15, 2017
![Vs Dash](https://images.klipfolio.com/website/public/2de1c901-04f3-40ba-ab5e-61eb04ef76a4/vs-dash.png)
Business metrics vs KPIs. What’s the difference?
By Jonathan Taylor — October 27, 2017
![Understanding Unit Economics Is Important to Your Business](https://images.klipfolio.com/website/public/6f33434a-1266-48d5-b595-7686fa837cdf/understanding-unit-economics-is-important-to-your-business.jpg)
Why understanding unit economics is important to your business
By Allan Wille, Co-Founder — February 19, 2016
![10 Years](https://images.klipfolio.com/website/public/b6cbc5d5-e18a-4352-906b-e10b8f234c7d/10-years.png)
Part 3: The history of Klipfolio
By Jonathan Taylor — April 3, 2012
![Tracking Public Opinion](https://images.klipfolio.com/website/public/4a29ef48-b571-4596-b5df-055bbecebfa1/tracking-public-opinion.png)
The Power of Tracking Public Opinion
By Allan Wille, Co-Founder — August 7, 2015
![Are You Spending Too Much Money](https://images.klipfolio.com/website/public/68b72202-5580-4886-b4f1-02498aa9fa52/are-you-spending-too-much-money.png)
Are you spending too much money acquiring new customers?
By Allan Wille, Co-Founder — July 31, 2015
![Banner Series B Funding Announcement](https://images.klipfolio.com/website/public/0165a349-a01d-485d-99c9-556674da26cd/banner-series-b-funding-announcement.jpg)
How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics
By Allan Wille, Co-Founder — January 5, 2017
![Fundamental Metrics for A Saas Business](https://images.klipfolio.com/website/public/68ebfd5d-94cb-4c1e-ad08-7dc755a7b149/fundamental-metrics-for-a-saas-business.jpg)
Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business
By Allan Wille, Co-Founder — May 20, 2016
![True Trials Metric](https://images.klipfolio.com/website/public/8fed6e9e-a4bb-476f-8894-82b74b1127eb/true-trials-metric.png)
True Trials: How we went beyond industry standards to develop our own, better metrics
By Allan Wille, Co-Founder — August 30, 2017
![Startup Founder A B Testing Our Pricing Model](https://images.klipfolio.com/website/public/b38d0b60-c305-4ff3-bb11-4e03056d39da/startup-founder-a-b-testing-our-pricing-model.jpg)
How we are using A-B testing to refine our pricing model – Part 1
By Allan Wille, Co-Founder — February 26, 2016
![Startup Founder A B Testing Our Pricing Model Part2](https://images.klipfolio.com/website/public/ca1c25b5-82ae-4621-ac32-7bdbba477606/startup-founder-a-b-testing-our-pricing-model-part2.jpg)
How we are using A-B testing to refine our pricing model – Part 2
By Allan Wille, Co-Founder — March 4, 2016
![Prospects to Customer](https://images.klipfolio.com/website/public/276418a6-6b09-4e55-8334-f28d0fdfd11c/prospects-to-customer.jpg)
The value of monitoring how prospects convert into paying customers
By Allan Wille, Co-Founder — June 12, 2015
![Data Driven Marketing](https://images.klipfolio.com/website/public/f05560d1-ed95-402e-9cbc-609773cb1a68/DataDrivenMarketing.png)
How to Get Started With Data-Driven Decision Making in Marketing
By Max Benz — April 17, 2020
![How to Lead from The Bottom on Making Your Company Data Driven Blog Banner](https://images.klipfolio.com/website/public/3d449248-29f7-434d-9cc9-3818924e0110/how-to-lead-from-the-bottom-on-making-your-company-data-driven-blog-banner.jpg)
How to lead from the bottom on making your company data-driven
By Mark Brownlee — November 27, 2017
![Integrating Data Systems](https://images.klipfolio.com/website/public/cde44ca0-33bd-45f0-85e3-6d025a166554/ integrating-data-systems.jpg)
The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it
By Allan Wille, Co-Founder — May 29, 2015
![Soshhead](https://images.klipfolio.com/website/public/5e565c6d-a346-4be5-8c6a-931372b049c2/soshhead.jpg)
Klipfolio for Executives: An Interview with digital agency CEO Dave Hale
By Mitch Dupuis — July 10, 2019
![Saas Finance Metrics Cheat Sheet](https://images.klipfolio.com/website/public/b766e05c-fe75-44ec-b696-c86549225267/saas-finance-metrics-cheat-sheet.jpg)
SaaS Finance Metrics Cheat Sheet
By Emily Hayward — May 11, 2022
![Best Dashboard](https://images.klipfolio.com/website/public/443ea139-20fd-4398-a6ee-b7ce76b27d22/best-dashboard.png)
6 dashboards I use daily - with live links
By Allan Wille, Co-Founder — September 11, 2015
![6 Tips to Stage Your Company with Confidence Blog Banner](https://images.klipfolio.com/website/public/597baa7a-1af5-4b31-9ae2-a0a7fe0b5e45/6-Tips-to Stage-Your-Company-with-Confidence-blog-banner.jpg)
Six Tips to Stage your Company with Confidence
By Mike Pascoe — June 30, 2020
![Cmo Dashboard](https://images.klipfolio.com/website/public/98974264-f821-484f-af96-28b83aa0fc78/cmo-dashboard.jpg)
Real-time dashboards: Actionable data insight for CMOs
By Elias Crum — September 6, 2018
![Why Marketing Executives Need Dashboards](https://images.klipfolio.com/website/public/e178ce4c-edb3-42cf-981c-7314d701ac80/Why-marketing-executives-need-dashboards.png)
Why marketing executives need dashboards
By Jonathan Taylor — November 23, 2015
![Construction](https://images.klipfolio.com/website/public/16b8147b-c4fb-4a67-9631-abf80ca60e84/construction.jpg)
It's about time – behind the scenes of Klipfolio getting funded
By Allan Wille, Co-Founder — February 13, 2014