All of your media data in one spot.
Klipfolio for Media Companies
Loved by more than 10,000 companies of all shapes and sizes
Whether you’re a news outlet, a streaming site, a video hosting page, or a mixture of all - there is valuable data coming your way that, when captured and tracked, can help move your business forward.
Martha Stone, writing for the University of Oxford’s Journalism report, states that media industry data can be through of in terms of 4 Vs: volume, velocity, variety, value. Basically, the idea of the 4 Vs is that there is a lot of data coming in, structured in different ways, that needs to be analyzed quickly to make better business decisions1.
While reporting dashboards don’t necessarily increase the volume of data that is coming in, nor does it alter the velocity or variety of data - dashboards make the first 3 Vs easier to handle, making the final (arguably most important) V easy to pull.
Dashboards also save time and money. Instead of hiring a team of data analytics, employ a real-time, interactive dashboard - all of your data in one place, nothing getting lost in translation!
Media dashboard examples
Whether you're running a new campaign to boost sign-ups, or wanting to monitor expenses compared to incoming monthly revenue, there's a dashboard that you can build to make your life easier.
Curious to see what you can track in Klipfolio? Here are just a few examples of the dashboards you can build. View the Live Dashboard examples to get a better look.
Campaign Performance Dashboard
- Track your monthly ad spend against conversions per month
- Monitor the total wins coming from the campaign
- Gain a view into the results and inner workings of your campaign
Demand Generation Dashboard
- Drill down into your lead demographics
- Track your goal completions and leads
- Have a view into your most important conversion metrics and potential customer attributes
Metrics for Media
Want to motivate your team and stay up to date on your data, but not sure which metrics to start with? Not to worry, we've compiled a list of common Media company KPIs (key performance indicators) our users have built using Klipfolio. If you are looking for more, check out our KPI Library:
- Time on page
- Advertising budget
- ROAS (Return on Ad Spend)
- MRR (Monthly Recurring Revenue)
- App downloads
- Social sentiment
- Social mentions
- Subscribers
- Unique Pageviews
- Demographics
- Email open rates
- Response Rate
- User Activity
- CLTV (Customer Lifetime Value)
- Gross Profit Margin
How to track your media metrics with Klipfolio
Klipfolio allows you to pull in data from all of the different platforms you use to track your performance — and display precisely what you need in a single interactive dashboard. What does this mean for you? No more manual monthly reports or Excel sheets with multiple versions. And you can get started with just a few clicks. Click here for a complete list of all our integrations.
Pre-built Metrics
Using pre-built metrics
Our Klip Gallery allows you to track your key metrics with just a few clicks, wihtout the hassle of building. You can get the Klips that matter most to your business right from our Gallery to your dashboard in minutes.
Facebook Ads
With millions of users, the power of advertising on Facebook is exponential. Whether you're promoting a new user deal or the release of a new show, the Facebook Ads integration helps you consolodate your most important data points from your campaigns with metrics like:
- Post Reach and Impressions
- Ad CPM and CPP
- Performance by Campaign
- Video Campaign Overview
- Video Ad Set Placements
Video Campaign Overview
Quickly find your best performing ad sets and see which videos are resonating with your audience.
Uses:
Facebook Campaign Performance
Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.
Uses:
See what else you can build for Facebook Ads
Google Analytics
Are you using Google Analytics to track on-site data? Connect your account with Klipfolio and easily track key metrics in a dashboard that's easy to share. In Klipfolio, you can track metrics like:
- Conversion Funnel
- Landing Page Views
- Traffic Channels
- Website Performance
- Audience Metrics
- Organic Search Performance
Campaign Stats
Make sure your ad campaign is generating traffic by monitoring your key Google Analytics campaign statistics for the time period of your choice.
Uses:
See what else you can build for Google Analytics
HubSpot
Wanting to dive deeper into your digital marketing KPIs? HubSpot tracks a plethora of data, and the HubSpot-Klipfolio integration makes it easy for you to track that data with metrics like:
- Landing Page Stats
- List Growth
- Leads by Source
- Upcoming Events
- Website Leads
- Unsubscribed Emails
Revenue This Month
Track your total revenue this month, and compare it to last month and your revenue growth rate.
Uses:
Lead Lifecycle
Take your marketing funnel to the next level! This is a complete lead lifecycle funnel with total numbers at each stage, with visualizations of your progress.
Uses:
See what else you can build for HubSpot
Building in Klipfolio
Our ecommerce and retail users love Klipfolio because it empowers them to build their own dashboards. Sure, it takes time to get it right, but it’s absolutely worth it.
Connecting your data
You’ve got an impressive technology stack, but how do those puzzle pieces fit together? Klipfolio is an API machine with 100s of connections to the support services you use to run your business.
Browse the 100+ services you can connect to
The Editor
Love to tinker and build but tired of using Excel to share your data? The Klip Editor is where you bring your data story to life. Build custom data visualizations that you can share with your entire company.
Custom visualizations
Drag-and-drop visualizations from the palette to start assembling your custom dashboard. Choose from standard data visualizations like charts, bullet charts, and scatter plots. Or get creative and inject custom HTML into your dashboard. The choice is yours.
Sharing
Data is meant to be shared. A dashboard without any viewers is, well, kind of sad. Wouldn’t you agree?
Which is exactly why we make sure you can share with your team and clients through multiple channels.
TV dashboard display
Our customers love showing off their dashboards on wall-mounted TVs throughout the office. It’s a great way for executives to nurture a culture of data transparency and the team to see their performance at a glance. Plus, it looks super cool.
Slack, email snapshots, and links
Send Klips or entire dashboards via Slack, setup manual or recurring email snapshots, and share links to your live dashboard.
Mobile
Get access to all your dashboards with our mobile app for iPhone and Android! Just because you're on the go doesn't mean you should miss out on your data, right?
Other related industries
1 Big Data for Media - Martha L. Stone