Best Practices blogs
A collection of our most recent articles on

Using Data at Your Restaurant: Tips to Improve the Process
By Saleem Khatri — March 14, 2019

Best practices for picking the right KPIs for your business
By Jonathan Taylor — March 29, 2016

What you should measure in employee performance reviews
By Matt Shealy — February 3, 2020

How Business Analytics Can Set Your SMB Up for Success in 2020
By Matt Shealy — February 13, 2020

Why understanding unit economics is important to your business
By Allan Wille, Co-Founder — February 19, 2016

5 Killer Content Marketing Opportunities I’ll Bet You’re Missing (We Were Too)
By Jonathan Taylor — November 16, 2016

Best practices for successful implementation of continuous delivery. Part 2
By Ali Pourshahid — March 29, 2017

Why your company needs to invest in creating a clear vision
By Allan Wille, Co-Founder — October 5, 2018

Why every digital marketer needs to learn how to deploy marketing technology
By Jonathan Taylor — March 1, 2017

Grow your business with these six live chat metrics
By Yaakov Karda — August 19, 2019

Google Sheets: Best practices to prepare your data for publishing in your dashboard
By Monique Almeida — October 23, 2017

A guide to using psychographic data in your marketing strategy
By Emil Kristensen — December 18, 2019

Using website data to predict and avoid a hacker attack
By Garry Brownrigg — September 16, 2019

How to Get Started With Data-Driven Decision Making in Marketing
By Max Benz — April 17, 2020

3 Reasons Why Your Google Ads Don't Work (And How To Fix It)
By Emil Kristensen — March 24, 2020

Why building customer relationships is so important
By Jonathan Milne — October 1, 2019

Implementing OKRs, faster, cheaper, better – and easier
By Brett Knowles — December 9, 2019

7 Digital Marketing Trends for 2020
By Adam Enfroy — January 27, 2020

A true no coding experience: Building metrics with BigQuery and Cervinodata in under two minutes
By Erik van Dorp — July 15, 2019

6 Data Modeling Techniques For Better Business Intelligence
By Jonathan Milne — September 9, 2019

7 SQL Query Performance Tuning Tips
By Jonathan Milne — July 22, 2019

7 steps to measure team performance using data
By Matt Shealy — October 23, 2019

How to build an algorithm in 6 steps
By Erik van Dorp — October 28, 2019

The mistakes companies make when setting KPIs
By Alan Price — September 27, 2019

Becoming data-driven: Advice from 15 Klipfolio users
By Mitch Dupuis — July 19, 2019