Social media KPIs… it's a buzzword that might seem antiquated by now. There are hundreds or even thousands of blog posts in many different languages about this topic. However, I would argue that most of those articles simply address what social media KPIs are—not how to choose which ones are the best fit for your team's particular goals.
When it comes to social media KPIs, and indeed any segment of KPIs, it's important to do the initial work of separating what's possible from what you need.
Topics: Metrics and KPIs