Social Media Analytics Blogs

A collection of our most recent articles on Social Media Analytics

Cresa automates social media reporting with all-in-one dashboards

Cresa has harnessed their social media metrics with Klipfolio reporting.

Mitch Dupuis- May 13, 2019

Reddit Marketing KPIs: The ultimate guide

This guide will help give you a sense for how to adopt KPIs that will set you up for success with...

Mark Brownlee- November 13, 2018

The top 10 Twitter analytics metrics you need to track

The 10 top Twitter Analytics metrics that determine how well a Twitter account is performing.

Mark Brownlee- August 3, 2018

What Are The Top 10 LinkedIn Analytics Metrics?

LinkedIn is unique compared to Facebook, Instagram and Twitter. There’s 10 unique LinkedIn...

Mark Brownlee- July 27, 2018

The top 10 metrics for building a killer Facebook presence

It’s tricky to get effective results on Facebook with organic-only campaigns. Increasingly,...

Mark Brownlee- July 13, 2018

Top 10 Instagram Analytics metrics you need to measure

Instagram success starts with looking at the right metrics. There are 10 top metics digital...

Mark Brownlee- July 3, 2018

The 10 essential metrics for measuring YouTube Analytics success

Identify the common metrics used for measuring the performance of YouTube accounts and the videos...

Mark Brownlee- June 27, 2018

How to start tracking historical Twitter data using Klipfolio

Learn how Klipfolio can help you get historical data out of Twitter.

Mark Brownlee- April 3, 2018

Proving your LinkedIn Ads performance with dashboards

So you’ve decided to advertise on LinkedIn. Smart! With over 500 million users, it’s a great way...

Valerie Hamilton- March 29, 2018

Use Klipfolio to Track Your Twitter Data

One of the things that has often been requested of Klipfolio is getting historical data for a...

Joshua Cohen-Collier- December 19, 2017

Understanding social media interaction KPIs

Social media interaction KPIs are perhaps the most misunderstood element of all social media KPIs....

Tilo Kmieckowiak- August 22, 2017

The top 3 most shared blog posts from 14 digital marketing influencers

If you want to read the most shared startup and entrepreneurial articles from the biggest names in...

Jonathan Milne- July 19, 2017

The scoop about ice cream shop KPIs

Every business, no matter what size, relies on KPIs. Yes, even a 3-year-old seasonal ice cream shop.

Danielle Poleski- June 14, 2017

What are some good KPIs in Facebook?

All Facebook marketing and advertising campaigns begin with establishing some good KPIs. Here's a...

Jonathan Taylor- June 13, 2017

The top 13 KPIs for social media managers

Social media is often the first touchpoint a company has with potential customers. And as social...

Katya Zeisig- May 22, 2017

How to Track Facebook Ads in Google Analytics

Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual...

Valerie Hamilton- March 9, 2017

How To Establish The Best Social Media KPIs

Social media KPIs… it's a buzzword that might seem antiquated by now. There are hundreds or even...

Tilo Kmieckowiak- February 23, 2017

4 must-have metrics for your Instagram analytics

With the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Here are 4...

Katya Zeisig- July 28, 2016

6 must-have metrics for Twitter Analytics

Twitter analytics are important, and knowing what to look for and drawing the right conclusions...

Danielle Poleski- July 26, 2016

Beyond Vanity Metrics: Share of Influence Vs. Share of Voice

If marketing buzz is any indication of current marketing trends and tactics, Share of Influence is...

Jonathan Taylor- February 29, 2016