Social Media Analytics Blogs

A collection of our most recent articles on Social Media Analytics

10 Effective Tips to Increase Social Media Engagement

Are you really leveraging social media to its full potential? Here are 10 topics to increase social...

Jonathan Milne- September 5, 2019

Cresa automates social media reporting with all-in-one dashboards

Cresa has harnessed their social media metrics with Klipfolio reporting.

Mitch Dupuis- May 13, 2019

Reddit Marketing KPIs: The ultimate guide

This guide will help give you a sense for how to adopt KPIs that will set you up for success with...

Mark Brownlee- November 13, 2018

The top 10 Twitter analytics metrics you need to track

The 10 top Twitter Analytics metrics that determine how well a Twitter account is performing.

Mark Brownlee- August 3, 2018

What Are The Top 10 LinkedIn Analytics Metrics?

LinkedIn is unique compared to Facebook, Instagram and Twitter. There’s 10 unique LinkedIn...

Mark Brownlee- July 27, 2018

The top 10 metrics for building a killer Facebook presence

It’s tricky to get effective results on Facebook with organic-only campaigns. Increasingly,...

Mark Brownlee- July 13, 2018

Top 10 Instagram Analytics metrics you need to measure

Instagram success starts with looking at the right metrics. There are 10 top metics digital...

Mark Brownlee- July 3, 2018

The 10 essential metrics for measuring YouTube Analytics success

Identify the common metrics used for measuring the performance of YouTube accounts and the videos...

Mark Brownlee- June 27, 2018

Proving your LinkedIn Ads performance with dashboards

So you’ve decided to advertise on LinkedIn. Smart! With over 500 million users, it’s a great way...

Valerie Hamilton- March 29, 2018

Use Klipfolio to Track Your Twitter Data

One of the things that has often been requested of Klipfolio is getting historical data for a...

Joshua Cohen-Collier- December 19, 2017

Understanding social media interaction KPIs

Social media interaction KPIs are perhaps the most misunderstood element of all social media KPIs....

Tilo Kmieckowiak- August 22, 2017

The top 3 most shared blog posts from 14 digital marketing influencers

If you want to read the most shared startup and entrepreneurial articles from the biggest names in...

Jonathan Milne- July 19, 2017

The scoop about ice cream shop KPIs

Every business, no matter what size, relies on KPIs. Yes, even a 3-year-old seasonal ice cream shop.

Danielle Poleski- June 14, 2017

What are some good KPIs in Facebook?

All Facebook marketing and advertising campaigns begin with establishing some good KPIs. Here's a...

Jonathan Taylor- June 13, 2017

The top 12 KPIs for social media managers

Social media is often the first touchpoint a company has with potential customers. And as social...

Katya Zeisig- May 22, 2017

How to Track Facebook Ads in Google Analytics

Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual...

Valerie Hamilton- March 9, 2017

How To Establish The Best Social Media KPIs

Social media KPIs… it's a buzzword that might seem antiquated by now. There are hundreds or even...

Tilo Kmieckowiak- February 23, 2017

4 must-have metrics for your Instagram analytics

With the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Here are 4...

Katya Zeisig- July 28, 2016

6 must-have metrics for Twitter Analytics

Twitter analytics are important, and knowing what to look for and drawing the right conclusions...

Danielle Poleski- July 26, 2016

Beyond Vanity Metrics: Share of Influence Vs. Share of Voice

If marketing buzz is any indication of current marketing trends and tactics, Share of Influence is...

Jonathan Taylor- February 29, 2016