Startups blogs
A collection of our most recent articles on
![Banner Mastering The Customer Funnel](https://images.klipfolio.com/website/public/33eb61e8-ff1a-47a8-969b-d90222ce8e87/banner-mastering-the-customer-funnel.png)
Mastering the funnel: Mapping your customer’s journey to revenue growth
By Allan Wille, Co-Founder — April 12, 2019
![Burndown Charts Blog Banner](https://images.klipfolio.com/website/public/5287d973-f458-497a-abfa-1789d282e639/burndown-charts-blog-banner.jpg)
How to use burndown charts to manage agile software releases
By Ali Pourshahid — January 10, 2019
![Shealy2020header](https://images.klipfolio.com/website/public/ecd79129-d605-4257-81f7-8b150885d0e5/shealy2020header.jpg)
Small Business (SMB) Analytics in 2024
By Matt Shealy — December 26, 2021
![Business Metrics Saas Startup Pitch Decks](https://images.klipfolio.com/website/public/75ba18eb-46cd-45d9-b62d-029892176a17/business-metrics-saas-startup-pitch-decks.png)
The key business metrics from 8 SaaS startup pitch decks
By Jonathan Milne — June 20, 2018
![Words Have Power Banner](https://images.klipfolio.com/website/public/731115cd-7903-4fc6-9954-f2009c7af2c1/words-have-power-banner.png)
The Power of Words
By Holly Ebbs — August 12, 2020
![6 Reasons for Customer Retention Dashboard](https://images.klipfolio.com/website/public/300d0dff-8ba8-4014-9e21-bfa2c3068742/6-reasons-for-customer-retention-dashboard.jpg)
6 reasons every SaaS startup needs a customer retention dashboard
By Trish Mermuys — April 5, 2016
![Saas Growth](https://images.klipfolio.com/website/public/dc4fbe65-fc58-435b-8a70-0bbbb38c3528/saas-growth.jpg)
SaaS growth stage 101: control and fuel
By Cameron Conaway — July 4, 2017
![Wickhelad Copy](https://images.klipfolio.com/website/public/eb6520b6-150a-4fe4-bd09-944b3937b670/Wickhelad copy.jpg)
Wicket is empowering data-informed decisions with Klipfolio
By Mitch Dupuis — April 3, 2019
![Banner Series B Funding Announcement](https://images.klipfolio.com/website/public/0165a349-a01d-485d-99c9-556674da26cd/banner-series-b-funding-announcement.jpg)
How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics
By Allan Wille, Co-Founder — January 5, 2017
![Slow Content Startups](https://images.klipfolio.com/website/public/25323558-9a6d-413b-aa18-3e9ee267fbf8/slow-content-startups.jpeg)
Resistance is fertile: On slow content for anxious startups
By Mark Brownlee — July 23, 2017
![10 Years](https://images.klipfolio.com/website/public/e1f165a4-6352-4e2f-9aa0-375d0afcad96/10-years.png)
Celebrating 10 years in business!
By Jonathan Taylor — February 1, 2012
![Finance](https://images.klipfolio.com/website/public/2b1e5550-f6d2-409d-bfa9-93032bbe7170/finance.png)
3 Key Financial Reports to Understand as Your Business Grows
By Jody Grunden — May 22, 2019
![Thriving in A Tempest Blog Banner](https://images.klipfolio.com/website/public/5deac18f-7474-4284-954c-0dfd55b01302/thriving-in-a-tempest-blog-banner.jpg)
Thriving in a tempest: What we learned about product management during Klipfolio’s start-up phase
By Scott Lawrence — October 31, 2017
![Startup Founder A B Testing Our Pricing Model](https://images.klipfolio.com/website/public/b38d0b60-c305-4ff3-bb11-4e03056d39da/startup-founder-a-b-testing-our-pricing-model.jpg)
How we are using A-B testing to refine our pricing model – Part 1
By Allan Wille, Co-Founder — February 26, 2016
![Startup Founder A B Testing Our Pricing Model Part2](https://images.klipfolio.com/website/public/ca1c25b5-82ae-4621-ac32-7bdbba477606/startup-founder-a-b-testing-our-pricing-model-part2.jpg)
How we are using A-B testing to refine our pricing model – Part 2
By Allan Wille, Co-Founder — March 4, 2016
![Make Better Decisions](https://images.klipfolio.com/website/public/641c0471-fbda-47cd-af2d-6a215e9b1b59/make-better-decisions.jpg)
How smart businesses are making better decisions
By Alastair Barlow — September 27, 2018
![How to Lead from The Bottom on Making Your Company Data Driven Blog Banner](https://images.klipfolio.com/website/public/3d449248-29f7-434d-9cc9-3818924e0110/how-to-lead-from-the-bottom-on-making-your-company-data-driven-blog-banner.jpg)
How to lead from the bottom on making your company data-driven
By Mark Brownlee — November 27, 2017
![Integrating Data Systems](https://images.klipfolio.com/website/public/cde44ca0-33bd-45f0-85e3-6d025a166554/ integrating-data-systems.jpg)
The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it
By Allan Wille, Co-Founder — May 29, 2015
![15 Reasons to Work at Klipfolio](https://images.klipfolio.com/website/public/4607d1f3-d9c9-49a2-a1c0-20ca42a53f31/15-reasons-to-work-at-klipfolio.jpg)
15 reasons why you should join our team at Klipfolio
By Ali Pourshahid — November 21, 2017
![Nick Jobber Banner](https://images.klipfolio.com/website/public/ae1cd000-fb03-4b3f-b005-33df432de3c8/nick-jobber-banner.jpg)
4 Lessons Jobber Learned While Growing Their Marketing Team
By Moly Milosovic — September 20, 2017
![6 Tips to Stage Your Company with Confidence Blog Banner](https://images.klipfolio.com/website/public/597baa7a-1af5-4b31-9ae2-a0a7fe0b5e45/6-Tips-to Stage-Your-Company-with-Confidence-blog-banner.jpg)
Six Tips to Stage your Company with Confidence
By Mike Pascoe — June 30, 2020
![Maximizing Benefits of Kpis Blog Banner](https://images.klipfolio.com/website/public/9045bd9a-4d6d-4fa1-a418-b7d455a98354/maximizing-benefits-of-kpis-blog-banner.jpg)
Seven tips for maximizing the benefits of KPIs
By Allan Wille, Co-Founder — June 10, 2019
![7stepshead](https://images.klipfolio.com/website/public/8fa8869b-2c48-4832-b155-e8fb04b2bbf6/7stepshead.jpg)
7 steps to measure team performance using data
By Matt Shealy — October 23, 2019
![New Metric Hq Header Image](https://images.klipfolio.com/website/public/88574a1c-bd48-47da-971e-a888089872f2/new metric hq header image.png)
Promoting data literacy with metrichq.org and the power of AI
By Allan Wille, Co-Founder — October 12, 2023
![Construction](https://images.klipfolio.com/website/public/16b8147b-c4fb-4a67-9631-abf80ca60e84/construction.jpg)
It's about time – behind the scenes of Klipfolio getting funded
By Allan Wille, Co-Founder — February 13, 2014
![Momentum Metric](https://images.klipfolio.com/website/public/4974b5ea-9417-483b-96e0-09f9cf1e8003/momentum-metric.jpg)
Marketing momentum metrics and startup productivity
By Cameron Conaway — June 29, 2017