Thought Leadership Blogs

A collection of our most recent articles on Thought Leadership

Blood, sweat and metrics: Creating an online KPI/metrics community

The Metric HQ is a crowd-sourced online library of terms and definitions for people using metrics...

Allan Wille- September 20, 2019

Using website data to predict and avoid a hacker attack

When you notice an increase/decrease in website traffic, unusual visitors and traffic to your login...

Garry Brownrigg- September 16, 2019

How megatrends drive innovation

In every era, there are megatrends that fundamentally change the way something in the world works....

Allan Wille- September 6, 2019

Becoming data-driven: Advice from 15 Klipfolio users

15 Klipfolio users have advice for organizations and individuals who are on the fence about...

Mitch Dupuis- July 19, 2019

Klipfolio for Executives: An Interview with digital agency CEO Dave Hale

Executive dashboards drive growth and transparency for Klifpolio users and offer c-suite executives...

Mitch Dupuis- July 10, 2019

Discover your Digital Marketing Specialization: The T-Shaped Marketer model

T-Shaped Marketers have a skillset that spans the foundational landscape of digital marketing; this...

Phil Gamache- May 3, 2019

Creating a collaborative culture of innovation

Innovation requires shared responsibility throughout the office. Internal surveys, lightning talks...

Daniel Bianchi- April 29, 2019

Why I Broke My Golden Rule of Internships

The 10 factors in play that helped me pick a company for an ideal intership... And return to...

Melody Habbouche- April 18, 2019

International Women's Day 2019

International Women’s Day is dedicated to celebrating all women around the world - bringing...

Katya Zeisig- March 8, 2019

Team Building Activities

Building a great team isn't easy! It takes time, patience,...

Jonathan Milne- February 20, 2019

How to write a proposal

Writing proposals is the driving force behind winning deals. In this blog, we nail down the best...

Stef Reid- February 5, 2019

Make your company’s data the source of your next blog post

The days of hiding your data where no one can see it are behind us. Here’s why you should be making...

Mark Brownlee- January 16, 2019

Data’s Great Escape: Our predictions for 2019

Here’s what we are predicting for 2019! The coming year will see free-range data and all the...

Brett Knowles- January 7, 2019

Strategic Planning and The BIG Impact of SMALL Data

Strategic success does not come from just choosing long term strategic goals, it comes from the...

Brett Knowles- December 20, 2018

The SaaS products marketing leaders can’t (and shouldn’t) live without

We asked some of our friends across the world to share the tools they rely on the most, why they...

Stef Reid- December 19, 2018

The road from vision to reality

Having trouble reaching your corporate goals? You can’t improvise when it comes to planning. Here...

Allan Wille- November 30, 2018

What we learned at MeasureCamp Brussels 2018

Imagine giving up your Saturday to meet up with one hundred people to share knowledge back and...

Tim Ceuppens- November 1, 2018

Best Team Collaboration Tools List

Looking for the best low-cost and free Team Collaboration tools? Use this handy software guide to...

Jonathan Milne- October 5, 2018

Most Click-Through Data Is Wrong, and Here’s Why

Like all things, measuring email effectiveness involves identifying the right metrics.

Dave Moll- August 29, 2018

Data Driven Agency Series Chapter 2: Using data to foster lasting customer relationships

In this blog we dive into the 5 ways to build partnerships that last: ensure you and your partner...

Marisha Sesto- October 15, 2018