12 must-have metrics for your social media dashboard

Published 2015-11-02, updated 2023-03-21

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Summary - Wondering where to start on your social media dashboard? Well, you've come to the right place! Treat this blog post as a menu, in which you can self-serve yourself metrics for your social media dashboard. I've compiled my top 12 social media metrics that you can use to quickly build a dashboard.

Wondering where to start on your social media dashboard? Well, you've come to the right place! Treat this blog post as a menu, in which you can self-serve yourself metrics for your social media dashboard. I've compiled my top 12 social media KPIs, but you can always wander over to our Dashboard Examples section and choose more.

I have even more good news: building a social media dashboard isn't hard! Each of the metrics shown in this blog are only a few clicks away. All you need is a Klipfolio account (which you can set up for free), and then you can add these metrics as instant metrics. It's really that simple.

Social media dashboard

Before we dive into the individual marketing metrics, let's take a look at the final product.

Social Media Dashboard

My aim with this social media dashboard was to display metrics my team can immediately action. My focus is on measuring engagement, interactions, and social actions from each social media platform we use. Before building your dashboard, its important to define your organizations KPIs. I've purposefully placed the "Social Events" metric at the top left to emphasize the importance of social traffic to my website as a signal of the strength of my social media campaigns.

12 essential metrics for your social media dashboard

You can easily add any of these metrics to your dashboard. Just find the corresponding instant metric in PowerMetrics, and connect the service. Learn how PowerMetrics turns your data into insight.

Google Analytics

Google Analytics Header

I strongly believe that social media campaigns (especially for B2B companies) need to show tangible results in terms of web traffic and conversions. For this reason I've given the Social Media Conversions metric such a prominent spot on my dashboard. Learn more about Google Analytics dashboards.

1. Total Social Media Conversions

Social Traffic Conversions

See a summary of total social media lead conversions over the past 30 days. Learn more about this metric.


LinkedIn Header

LinkedIn is an essential social media platform for B2B marketers because it allows you to connect to highly qualified business peers. The Key Metrics Klip also happens to be one of my favourite from a design perspective, too. Learn more about LinkedIn dashboards and analytics.

2. Key Metrics Over Time

LinkedIn Key Metrics

See how your key LinkedIn metrics trend over time. Learn more about monitoring your performance with a LinkedIn Analytics dashboard.


Twitter Header

Twitter epitomizes real-time social media marketing in mind. Brands are able to connect instantly with their audience to create truly unique experiences. The two most important measures of engagement are Retweets and Favourites. Learn more about Twitter dashboards.

3. Favourites

Twitter Favourites

View the number of times your most recent 10 tweets were favorited and compare to the previous 10 tweets. Learn more about Twitter engagement metrics.


Twitter Retweets

Get a handle on how many times your last 10 tweets were retweeted and compare to the previous 10 tweets. Learn more about Twitter engagement metrics.


Facebook Header

When it comes to social media marketing, Facebook is an essential platform that can't be overlooked. With over 2.8 billion monthly active users, it's the largest social media network in the world, making it a prime location for businesses to connect with their audience.

As a marketer, it's important to understand the impact of your Facebook engagement on your overall social media strategy. This is where Facebook dashboards can come in handy. By using Facebook dashboards, you can gain valuable insights into your Facebook engagement, including your reach, engagement rate, and more.

To help you get started, I've included 3 metrics from Facebook in this article. These metrics can provide you with a better understanding of your performance on the platform and how to improve it. With the help of these insights, you can create a more effective social media marketing strategy that can help you reach your target audience and drive engagement. Learn more about Facebook dashboards.

So, if you want to stay ahead of the competition and make the most out of your social media marketing efforts, be sure to learn more about Facebook dashboards and the impact of your Facebook engagement on your overall marketing strategy.

5. Page Likes

Facebook Page Likes

See a breakdown of the number of Page likes from the most common places where people are coming from. Learn more about Facebook Page Likes.

6. Page Demographics

Facebook Page Demographics

Monitor key metrics for your Facebook page at a glance. Learn more about Facebook Page Demographics.

7. Page Impressions

Facebook Page Impressions

The number of visits your page received over the last 90 days and the average for each day over that period. Learn more about Facebook engagement metrics.


Instagram Header

I have a suspicion that many B2B brands are still trying to figure out how to best utilize Instagram (us included). One thing is clear: the potential for Instagram is huge. Learn more about Instagram dashboards.

8. Key Metrics

Instagram Key Social Metrics

See your Instagram followers, following, and post numbers. Learn more about key social media metrics.


YouTube Header

YouTube is a powerhouse of social media that offers immense opportunities for businesses to reach out to their target audience through video content. With over 2 billion monthly active users, YouTube is the second most popular search engine and is an integral part of any successful digital marketing strategy. Learn more about YouTube dashboards.

As a business, it's important to track and analyze the performance of your YouTube channel to ensure that you're reaching the right audience and driving engagement. This is where YouTube analytics come in. By using YouTube analytics, you can gain valuable insights into your video performance, audience demographics, and engagement metrics

9. Channel Subscribers

YouTube Channel Subscribers

Compare your lost and new subscribers over the last 30 days. Learn more about YouTube Subscribers.

10. Channel Views

YouTube Views

For high-level insight, track your total channel views over the last 30 days.


Bitly Header

Bitly is a fantastic tool for tracking link clicks across all your social media platforms. Not only that, but you can use Bitly to hide the ungainly tracking parameters you've appended to links shared via social channels.

11. Clicks by Day

Bitly Clicks by Day

See daily clicks to all your Bitly links for the last 30 days.


Moz Header

Moz is fast becoming one of my favouite social media analytics tools. They do a few things really well, such as tracking social sentiment over time.

12. Social Sentiment Over Time

Moz Social Sentiment

Understand the sentiment behind mentions of your company name across all media channels. Learn more about Social Sentiment.


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