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Startups Blogs

A collection of our most recent articles on Startups

Summer reading list: 4 books that will inspire and spark creative thinking

Looking for summer reading? Here’s my summer reading list: Four reads that can inspire...

Allan Wille- July 8, 2017

SaaS growth stage 101: control and fuel

The leaders of high-growth SaaS companies often talk about the simultaneous struggle to maintain...

Cameron Conaway- July 4, 2017

Marketing momentum metrics and startup productivity

What you measure, you can improve. But of all the metrics and KPIs, momentum is the one metric that...

Cameron Conaway- June 29, 2017

The key business metrics from 8 SaaS startup pitch decks

There’s always something special about a successful pitch deck, especially because it’s often the...

Jonathan Milne- June 20, 2018

Transparency and business: 4 critical things business owners need to know

There’s a growing culture of openness in society today, and the business world is caught up in the...

Allan Wille- May 15, 2017

What venture capitalists look for: 6 things VCs want to see before they invest

This is the third in a series of postings on the venture capital investment process, and what...

Allan Wille- January 13, 2017

How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics

We have some big and exciting news to share. Klipfolio has closed its Series B round of financing....

Allan Wille- January 5, 2017

Four critical things entrepreneurs need to know about startup funding

This is the second in a series of postings on what startups need to know about VCs – venture...

Allan Wille- November 11, 2016

Six things startups need to know about venture capitalists

As a co-founder, I wanted to share what I’ve learned about how VCs work and what questions young...

Allan Wille- October 14, 2016

Seasonality in a SaaS startup: How to fight summer slowdown

Do things slow down during the summer? For many businesses – yes. But that doesn’t mean yours...

Allan Wille- September 9, 2016

Four tips for writing an executive summary that will actually get read

With so much information available, it is more important than ever to come to the point. Most...

Allan Wille- July 15, 2016

Why entrepreneurs need to persevere

Starting a business is hard – really hard. There are many factors that lead a business to succeed....

Allan Wille- June 24, 2016

What is your internal ‘communications cadence’? And why it’s a growth engine.

How we communicate inside the company is hugely important, particularly as we grow. We have set up...

Allan Wille- April 29, 2016

Why having an opinion is good – and why being able to change it is better

I think the best ideas are those that arise from group discussions. But when you get a bunch of...

Allan Wille- April 22, 2016

We’re hiring. Six ways we seek out new employees.

It’s not as easy to find new employees as it used to be. The Ottawa tech sector is picking up, and...

Allan Wille- April 8, 2016

6 reasons every SaaS startup needs a customer retention dashboard

Every SaaS startup knows the importance of understanding their churn and customer retention numbers...

Trish Mermuys- April 5, 2016

How we are using A-B testing to refine our pricing model – Part 2

Our A-B test on a new pricing model ran for just over two months. During that time, we compiled...

Allan Wille- March 4, 2016

How we are using A-B testing to refine our pricing model – Part 1

In 2012, Klipfolio created a pricing model based on the type of customer we were looking to attract...

Allan Wille- February 26, 2016

Why startups should think twice about business incubators

Startup incubators and accelerators are not always a good idea. Young entrepreneurs need advice and...

Allan Wille- February 5, 2016

Where do you want to be X years from now?

As companies mature, they must think more about the longer term. Developing a strategic plan is an...

Allan Wille- January 22, 2016