Marketing Blogs

A collection of our most recent articles on Marketing

What is Product-Led Growth?

Product-led growth—you may have heard of it. In fact,...

Emily Hayward- October 14, 2021

3 Reasons Why Marketers Need a Lightweight BI Tool

I recently read...

Emily Hayward- August 31, 2021

6 Marketing Lessons to Apply in 2021

2020 is behind us! But before we rejoice, I think it’s worth noting that the hardships of the...

Emily Hayward- January 12, 2021

Marketers Working From Home: Level Up With The Best Books, Podcasts, and Webinars

COVID-19 has caused a world wide spike in new remote workers. This has caused many marketers to...

Mitch Dupuis- March 25, 2020

3 Reasons Why Your Google Ads Don't Work (And How To Fix It)

"Why aren't my Google Ads working?" This blog will break down what you are doing wrong with your...

Emil Kristensen- March 24, 2020

How to quickly build a HubSpot lead funnel for Marketers

A HubSpot lead funnel with the sole intent of making you a more data-driven Marketer

Mitch Dupuis- March 20, 2020

Digital Agency Tracks Return on Ad Spend (ROAS) for Clients with Klipfolio

Klipfolio allows digital ad agencies to connect to and build client reports using data in popular...

Mitch Dupuis- March 16, 2020

Events and Marketing: 5 Key Metrics to Gauge Success

Engagement is at the core of event ROI - use these insights to keep an eye on the right data to...

Maggie Greene- February 27, 2020

Top metrics to monitor for digital ad campaigns

Track these metrics when you lanuch digital ad campaigns. Learn how to properly monitor your ad...

Erik van Dorp- March 5, 2020

5 KPIs to track your e-commerce store success

It’s important to establish your business goals, track metrics to measure how successful your e-...

Emil Kristensen- February 25, 2020

Irdeto saves 15 hours of marketing report work per month with Klipfolio

Tracking the top marketing metrics at Irdeto.

Mitch Dupuis- February 20, 2020

9 essential marketing metrics you need to track in 2020

What are the most important marketing metrics you can track? There are nine we’d class as important...

Anneka Burrett- February 18, 2020

7 Digital Marketing Trends for 2020

Use this post as a checklist to see where you stand in the fast-paced world of digital marketing.

Adam Enfroy- January 27, 2020

Artrepreneur optimizes marketing campaign conversions with Klipfolio

Klipfolio saves an online company time, promotes transparency, helps them make quick decisions and...

Mitch Dupuis- January 21, 2020

A guide to using psychographic data in your marketing strategy

Take your marketing strategy to the next level by using phychographic data to tap into the minds of...

Emil Kristensen- December 18, 2019

10 Effective Tips to Increase Social Media Engagement

Are you really leveraging social media to its full potential? Here are 10 topics to increase social...

Jonathan Milne- September 5, 2019

Discover your Digital Marketing Specialization: The T-Shaped Marketer model

T-Shaped Marketers have a skillset that spans the foundational landscape of digital marketing; this...

Phil Gamache- May 3, 2019

Make your company’s data the source of your next blog post

The days of hiding your data where no one can see it are behind us. Here’s why you should be making...

Mark Brownlee- January 16, 2019

Best Web Analytics Tools List

Decide on the best low-cost and free web analytics software with this comprehensive guide!

Jonathan Milne- October 10, 2018

Top 10 Best CRM Software solutions

Discover the best CRM software for your business. Compare the top 10 CRM softwares pricing,...

Jonathan Milne- October 3, 2018