The first step to developing good SEO is understanding your organic traffic. This dashboard allows you to hone in on the segment of traffic to your website that is organic, allowing you to optimize (by mobile vs desktop/geography/call to actions) for this audience that has expressed interest and intent in whatever problem your product/site solves.
Do you manage multiple websites? Or do you want to view the overview of your website across multiple time periods? This dashboard is ideal for either scenario. It's a popular choice for agencies reporting to clients.
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